Step I: Uncovering the Possibilities.
2 Online Business Solutions.
Where Are We At? Understanding the Past, Present, and Future of Online Business.
3 Why Do People Buy Online?
What Motivates Them?
4 The Big Picture.
The Levels of Online Commerce.
Step II: Building Practical, Powerful, Professional Web Sites that WORK.
5 Understanding Web Sites.
The Front Door to Your Online Business.
6 Our Rules for Killer Sites.
7 Building Your Web Site.
It’s Easier than You Think.
8 The Winners and Losers.
Web Site Critiques of the Good, the Bad, and the Ugly.
Step III: Positioning You as the Source: Creating Expert Status.
9 E-mail Marketing or Is It Pinpoint Marketing?
10 The Blog.
The Tool that Can Change Your Business.
The Sweet Sounds of Success.
Step IV: Creating the Buzz with Clicks and Clends.
12 Web Positioning.
How Do They Find You?
13 Pay Per Click: A.K.A. Pay for Performance.
A New Way to Advertise.
Traditional and Nontraditional.
15 Viral Marketing.
Step V: Sell, Sell, Sell.
16 Going, Going, Gone—eBay and Online Auctions.
Are They Right for You?
17 Sell for Me.
Affiliate Programs Get You on the Map.
18 Bringing It All Together.
BARBARA CALLAN-BOGIA is a speaker and trainer who conducts seminars to thousands of people on influencing, leading in multiple locations, communication, and office politics. She is also the owner of Callan Consulting, a successful national management development consulting firm founded in 1996, and cocreator of the Retail Technology Assessment for Microsoft.