Taken together, the chapters reflect three major themes in evaluation and measurement of fundraising today. First, research on fundraising has the definite benefit of teaching students of the field what the field looks like. Secondly, the issue’s contributors explore the quality of information we have when we seek to measure and evaluate charities and their fundraising activities. Finally, this issue sheds a much-needed light on the kinds of decisions people make from evaluation of fundraising and argues that the result is that the bottom line and financial efficiency have become the measures by which we assess charities in the United States.
This is the 100th issue of the Jossey-Bass quarterly journal New Directions for Philanthropic Fundraising.
Editor's Notes 1
1. Effects of watchdog organizations on the social capital market 7
2. Workplace giving: A case study of the Combined Federal Campaign 27
3. Current practices in allocation of fundraising expenditures 39
4. Using prices to help obtain human-improvement results 53
5. Charitable fundraising for fun and profit: A satire 69
6. Cost-effectiveness of nonprofit telemarketing campaigns 79