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Corporate Voodoo. Business Principles for Mavericks and Magicians

  • ID: 2240271
  • Book
  • April 2001
  • 224 Pages
  • John Wiley and Sons Ltd
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Why do many companies find it so hard to escape the pull of the past? Why do many individuals keep resorting to learned behaviour, the habits and ideas that may have brought them success in the past, but which will leave them adrift in the fast–moving currents of the new economy? What is the spell that keeps them so immobilised? It′s the Voodoo...

And what is the magic that can release us all – organisations and individuals, leaders and the led, employees and free agents, parents and children and candlestick makers – into a world of power, creativity, connection and achievement? It′s also the Voodoo...

The power comes from knowing the difference...

VOODOO is suspicious of the neat and tidy answer

VOODOO inhabits the dreamworld

VOODOO asks: Why clarify the contradictions?

VOODOO asks: Are you thrilling yourself today?

VOODOO asks: Why predict the future when you can make it?

VOODOO says: Write your own most compelling story about you

VOODOO is not in the cornflakes

VOODOO asks: When was your last life–changing moment?


VOODOO is not found in the kitchen at parties

VOODOO values the vibe

VOODOO asks: In what ways should you be fearful of yourself?

VOODOO connects to a powerful future

VOODOO says: If you are failing – fail fast

VOODOO catches you doing things right

VOODOO finishes off your sentences

VOODOO practitioners punch way above their weight

VOODOO is the goal scorer never the goalkeeper

VOODOO is more than mere magic, it′s your magic
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The Spell.

The Prayer.

The Great Crossing.

Initiates create Fast business.

Muggles live in Slow business.

Towards a Voodoo world: Honour the children.

Voodoo embraces everything.

Voodoo is not afraid.

Voodoo starts with you.

Do Voodoo.



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Rene Carayol
David Firth
Note: Product cover images may vary from those shown