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Sales Promotion. Marketing 04.06. Express Exec

  • ID: 2240281
  • Book
  • December 2001
  • Region: Global
  • 114 Pages
  • John Wiley and Sons Ltd
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ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. each book gives you the key concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation

02 Enterprise

03 Strategy

04 Marketing

05 Finance

06 Operations and Technology

07 Organizations

08 Leading

09 People

10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

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Introduction to Express Exec

Introduction: The Importance of Sales Promotion

Definition of Terms: What Is Sales Promotion?

The Evolution of Sales Promotion

The E–Dimension of Sales Promotion

The Global Dimension of Sales Promotion

The State of the Art in Sales Promotion

Sales Promotion in Practice

Key Concepts and Thinkers

Sales Promotion Resources

Ten Steps to Making Sales Promotion Work

Frequently Asked Questions (FAQs)

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David Horchover
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