ExpressExec is organised into ten core subject areas making it easy to find the information you need:
06 Operations and Technology
10 Life and Work
ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Introduction: The Importance of Sales Promotion
Definition of Terms: What Is Sales Promotion?
The Evolution of Sales Promotion
The E–Dimension of Sales Promotion
The Global Dimension of Sales Promotion
The State of the Art in Sales Promotion
Sales Promotion in Practice
Key Concepts and Thinkers
Sales Promotion Resources
Ten Steps to Making Sales Promotion Work
Frequently Asked Questions (FAQs)