- Fast–track route to understanding the relationship between organizations and the customer chain that contains both internal and external customers
- Covers key topics such as loyalty and customer retention. Also explores how to move beyond customer satisfaction to customer delight
- Case studies of Amazon.com, Kalmbach Publishing (US), Boeing (US), Saga (UK), Chowking Food Corporation (the Philippines)
- Includes a comprehensive resource guide, key concepts and thinkers, a 10–step action plan, and a section of FAQs
Introduction to Customer Relationships.
What is Meant by Customer Relationships?
The Evolution of Customer Relationships.
Global Implications for Customer Relationships.
Customer Relations: The State of the Art.
Customer Relations Success Stories.
Customer Relationships Key Concepts and Thinkers.
Resources on Customer Relationships.
Ten Steps to Effective Customer Relations.
Frequently Asked Questions.