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Sales Express. Sales 12.1. Express Exec

  • ID: 2240287
  • Book
  • February 2003
  • Region: Global
  • 118 Pages
  • John Wiley and Sons Ltd
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- Fast–track introduction to the sales process. Focuses on personal selling, effective sales management, key sales skills, and the relationship between sales and marketing
- Covers the latest techniques in CRM, key account management, SPIN selling, and relationship selling.  Also deals with how to improve key selling skills such as prospecting, identifying qualified prospects, and the art of the close
- Case studies from Dyson, the Japanese car market, and Sotheby's
- Includes a comprehensive resource guide, key concepts and thinkers, a 10–step action plan, and a section of FAQs
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Introduction to ExpressExec.


What is Sales?

Evolution of Sales.

The E-Dimension.

The Global Dimension.

The State of the Art.

In Practice - Sales Success Stories.

Key Concepts and Thinkers.


Ten Steps to Making Sales Work.

Frequently Asked Questions.

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LEO GOUGH is an accomplished writer who has authored and co-authored several books, including How the Stock Market Really Works, The Finance Manual for Non-Financial Managers, Investing in Biotechnology Stocks and several ExpressExec books
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