- Fast–track route to new skills required in achieving global sales for any size of organization
- Covers the enormous growth potential offered by global sales, use of a local sales force, web selling, intellectual property and privacy, and standardization or adaptation of your products and services
- Case studies from Budweiser, Boo.com, McDonald′s, Checkpoint and Samsung
- Includes a comprehensive resource guide, key concepts and thinkers, a 10–step action plan for achieving global sales, and a section of FAQs
What are Global Sales?
The Evolution of Global Sales.
The Global Dimension.
The State of the Art.
In Practice – Global Sales Success Stories.
Ten Steps to Making Global Sales Work.
Frequently Asked Questions.