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E-Selling. Sales 12.3. Express Exec

  • ID: 2240289
  • Book
  • February 2003
  • Region: Global
  • 132 Pages
  • John Wiley and Sons Ltd
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- Fast–track route to finding and maximising sustainable modes of e–selling in both the business–to–business transactions and consumer e–commerce sectors
- Cover the key areas of e–selling, including the global marketplace, new e–selling channels, and likely trends and developments of the future
- Features a comprehensive case study of Dell – operating in the global dimension, practical advice and application, and key e–selling lessons and insights
- Includes a glossary of key concepts and a comprehensive resource guide
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Introduction to ExpressExec.

Introduction to E–Selling.

What is E–Selling?

The Evolution of E–Selling.

The E–Dimension.

The Global Dimension.

E–Selling: The State of the Art.

E–Selling in Practice.

Key Concepts Glossary.

E–Selling Resources.

E–Selling: Ten Steps to Making it Work.

Frequently Asked Questions.

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BOB COTTON has written several books on design and new media inclusing
The New Guide to Grpahic Design, You Ain't Seen Nothing Yet and
Futurecasting the Web. His articles have appreared in, among others,
Eye, Creative Review and
Mac User magazine.
Note: Product cover images may vary from those shown