- Cover the key areas of e–selling, including the global marketplace, new e–selling channels, and likely trends and developments of the future
- Features a comprehensive case study of Dell – operating in the global dimension, practical advice and application, and key e–selling lessons and insights
- Includes a glossary of key concepts and a comprehensive resource guide
Introduction to E–Selling.
What is E–Selling?
The Evolution of E–Selling.
The Global Dimension.
E–Selling: The State of the Art.
E–Selling in Practice.
Key Concepts Glossary.
E–Selling: Ten Steps to Making it Work.
Frequently Asked Questions.
The New Guide to Grpahic Design, You Ain't Seen Nothing Yet and
Futurecasting the Web. His articles have appreared in, among others,
Eye, Creative Review and
Mac User magazine.