FMCG Selling. Sales 12.8. Express Exec

  • ID: 2240294
  • Book
  • 110 Pages
  • John Wiley and Sons Ltd
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  • Fast–track route to mastering the sophisticated and highly competitive world of FMCG selling
  • Covers the key issues of retailer dominance, retailer resistance to new product launches, consumer behavior, category management, buying structures, product development and regulation, and branding issues
  • Case material from Proctor & Gamble, Coca–Cola and Pepsi, and Wal–Mart and Red Bull
  • Includes a comprehensive resource guide, key concepts and thinkers, a 10–step action plan, and a section of FAQs
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Introduction to ExpressExec.

Introduction to FMCG Selling.

What is Meant by FMCG Selling?

The Evolution of FMCG Selling.

The E–Dimension.

The Global Dimension.

The State of the Art.

In Practice – FMCG–Selling Success Stories.

Key Concepts and Thinkers.

Resources.

Ten Steps to Making FMCG Selling Work.

Frequently Asked Questions.

Index.

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LEO GOUGH is an accomplished writer who has authored and co–authored several books, includingHow the Stock Market Really Works, The Finance Manual for Non–Financial Managers, Investing in Biotechnology Stocks and several ExpressExec books.
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