The ebay Phenomenon. Business Secrets Behind the World's Hottest Internet Company

  • ID: 2240831
  • Book
  • Region: Global
  • 224 Pages
  • John Wiley and Sons Ltd
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The buzz about The ebay Phenomenon


"David Bunnell′s portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer–centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world–inspiring!"

David Siegel, author,Futurize Your Enterprise"Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade′s greatest business success stories. Regardless of what business you′re in, David Bunnell′s exciting chronicle offers valuable lessons and a riveting narrative."

Eric Nee, Senior Writer,Fortune
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The eBay Phenomenon.

Pierre Omidyar Starts a Company.

The eBay Nation.

eBay′s Business Model.

Inside eBay.

Strategic Evolution.

Contraband, Blackouts, and Weird Stuff.

Competing for the Future.

Wither eBay.
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David Bunnell
Richard A. Luecke
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