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Atomic. Reforming the Business Landscape into the New Structures of Tomorrow. Edition No. 1

  • ID: 2240911
  • Book
  • October 2003
  • 270 Pages
  • John Wiley and Sons Ltd
In Atomic the authors' revolutionary theory is put to the test. Looking across all sectors of business, including retail banking, financial services, telecommunications, IT and consultancy, carbon-based corporations (oil and gas companies), and consumer products companies, Camrass and Farncombe discover some real eye-openers, including how truly more efficient these industries become by a change in corporate structure.

The implications for individuals are equally profound and far-reaching. It might take a decade, but it will happen, and nothing will be the same again. Welcome to the Atomic Corporation.

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1 The Countdown Begins.

Part 1: Causes.

2 New Wave Connections.

3 Land of the Giants.


Part 2: Collapse.

4 What is an Atom?

Part 3: Consequences.

5 Winning Strategies on the Atomic Road.

6 Atomic Me!

7 Industrial (R)evolution.

Part 4: Changes.

8 Relational Capital.

9 Keep the Best and Ditch the Rest.

10 Big Is Not Beautiful.

11 Change IT!

12 Atomize Now!

Part 5: Corporate Re-formation.

13 Corporate Re-formation.


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Roger Camrass Cambridge University; MIT.

Martin Farncombe Bridge Consulting International.
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