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The Chrysalis Economy. How Citizen CEOs and Corporations Can Fuse Values and Value Creation

  • ID: 2240915
  • Book
  • July 2001
  • 308 Pages
  • John Wiley and Sons Ltd
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"If capitalism survives, which its behavior at the outset of the 21st century make a matter of doubt, John Elkington will have been one of the contributors to its deserving to do so. Against all the odds, the optimism which imbues this lively and challenging book could be made reality – but only if its lessons are learnt."

SIR GEOFFREY CHANDLER, Chair, Amnesty International UK Business Group, 1991–2001

"John is simply the field′s maestro of incisive and enlightening metaphors – listen for the ′pings′ going off in people′s heads as they read this, his latest book."

SIMON ZADEK, author of The Civil Corporation; Chair, Institute of Social and Ethical Accountability, UK

"Is this book in your boardroom, your CEO′s briefcase – or better yet, on his/her bedside table? In the search for reliable indicators of sustainability, the presence of The Chrysalis Economy in such places may prove to be a lead indicator suggesting how well your company or organisation is preparing to face the 21st century challenge of turning sustainability from prattle into practice. John Elkington′s visionary but practical guide will help many business leaders make sense of sustainability. A book to steer by."

RALPH HALLO, President, European Environmental Bureau, Belgium

"John Elkington′s newest work, The Chrysalis Economy, offers breath–taking insight into the most important trends of our new century and their implications for business and society. A thinker of extraordinary creativity and depth, he once again demonstrates why leaders all over the world turn to him as advisor and guide."

ROBERT KINLOCH MASSIE, Executive Director, Coalition for Environmentally Responsible Economies (CERES), USA

"The Chrysalis Economy is just what my generation has been waiting for: a how–to manual on creating companies we would feel proud to work for. One compelling reason why CEOs and other corporate leaders should listen: the next generation of leaders won′t work for you unless you do."

AMY MIDDELBURG, Sustainability Program Manager, PricewaterhouseCoopers, and Co–Founder, CSR Chicks, UK.

"The Chrysalis Economy leaps to the top of the list of ′must–read′ books for CEOs and other business leaders of today...John Elkington not only captures the tumultuous changes under way at the global intersection of business and society, but also provides a structure to understand it..."

JOHN PRESTBO, Editor, Dow Jomes Indexes, USA
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Executive Summary.


Introduction: Inside the Chrysalis Economy.

Beyond the Limits: Planet, People and Politics.

Extreme Economics: The Real New Economy.


Value versus Values: Penetrating the Values and Value Barriers.

Inside the Cocoon: Are You Working for a CorporateCaterpillar, Locust, Butterfly or Honeybee?

The Citizen CEO: Leaders Aiming for the Triple Win.








Future Memories: Scenarios and Their Uses.

Kaleidoscope: A Dipstick Survey of SD Thought–Leaders.

Afterword: Can Civilizations be ′Built to Last′?



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John Elkington
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