But how can older companies with deeper vested interests and complex hierachies keep in touch with the needs generated by the new generation? Syrett and Lammiman show how street-wise market research, better use of technology, shorter decision making hierarchies, corporate venturing and bottom up leadership has helped a variety of seeming dinosaurs get abreast of the trends. Stories and case studies of companies such as IKEA, GMT, 3M, and L'Oreal and their championing the latest trends and thinking are throughout the book.
Coolsearch draws on original research by the authors on how new ideas are inspired and shaped in organisations as well as on interviews with leading thinkers in innovation including London Business School's Costas Markides, Strategos's Gary Hamel and Insead's W Chan Kim and Renee Mauborgne.
1. Cool Beginnings.
2. The Provenance of Cool.
3. Outside Cool.
4. Inside Cool.
6. Cool Leadership.
7. Managing Cool.
8. Brainstorming Cool.
9. Branding Cool.
?? one of its strengths is its practicality.? (Independent on Sunday, 16 May 2004)
??fascinating book..? (Professional Manager, September 04)