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This is Social Media. Tweet, blog, link and post your way to business success

  • ID: 2240953
  • Book
  • October 2009
  • Region: Global
  • 216 Pages
  • John Wiley and Sons Ltd
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This is Social Media shows you how.

You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy to muck about on these sites all day, not really knowing how to get any decent play out of them. You're looking for profitability, not gimmicks.

Many organizations, large and small, are using social media and social networking to build robust communities of followers, stay ahead of the competition and increase profits. Are you missing a trick?

This is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your business. It covers: Facebook, Picasa, Mobile Linkedln, YouTube Blogs, Twitter, Ecademy, Blellow, Podcasts, and the rest.

Each site is assessed not as an end in itself but as means of delivering a business result.

With simple, practical steps, real life examples and quick definitions to explain the jargon, you'll soon understand the world of social media and have access to a range of social networking tactics that will help you reach new customers and clients, as well as get your existing ones to do more business with you.
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Preface v

Introduction: The backdrop to social networking xv

Chapter 1: One size won't fi t all: Indentifying your business needs xxviii

Chapter 2: Your business as the recipient of social media 18

Chapter 3: A who's who of social media 34

Blogger 35

Delicious/Digg/StumbleUpon 41

Ecademy 46

Facebook 51

Flickr 56

Foursquare 58

LinkedIn 60

MySpace 65

Picasa 65

Plaxo 67

Quora 69

Twitter 71

Wikipedia 77

YouTube 78

Chapter 4: Where will people fi nd you? How to get the most from search engines 82

Chapter 5: The joy of text: Text only interaction 108

Chapter 6: Why don't we do it on the road? Social networking goes mobile 126

Chapter 7: Come together: Incorporating social networking into a business plan 140

Chapter 8: Where is this going? 162

List of defi nitions in this book 171
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Guy Clapperton is a columnist and regular contributor to the small business and digital sections of most of the national press, as well as a consultant and media trainer.
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