Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how.
You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy to muck about on these sites all day, not really knowing how to get any decent play out of them. You're looking for profitability, not gimmicks.
Many organizations, large and small, are using social media and social networking to build robust communities of followers, stay ahead of the competition and increase profits. Are you missing a trick?
This is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your business. It covers Twitter, Facebook, LinkedIn, Ecademy, Flickr, YouTube, Bebo, MySpace, Blogs, Podcasts, Mobile and much, much more. Each site is assessed not as an end in itself but as means of delivering a business result.
With simple, practical steps, real life examples and quick definitions to explain the jargon, you'll soon understand the world of social media and have access to a range of social networking tactics that will help you reach new customers and clients, as well as get your existing ones to do more business with you.
Introduction: The backdrop to social networking xv
Chapter 1: One size won't fi t all: Indentifying your business needs xxviii
Chapter 2: Your business as the recipient of social media 18
Chapter 3: A who's who of social media 34
Chapter 4: Where will people fi nd you? How to get the most from search engines 82
Chapter 5: The joy of text: Text only interaction 108
Chapter 6: Why don't we do it on the road? Social networking goes mobile 126
Chapter 7: Come together: Incorporating social networking into a business plan 140
Chapter 8: Where is this going? 162
List of defi nitions in this book 171