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Storytelling for Grantseekers. A Guide to Creative Nonprofit Fundraising. 2nd Edition

  • ID: 2241344
  • Book
  • January 2009
  • Region: Global
  • 224 Pages
  • John Wiley and Sons Ltd
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This second edition of the best–selling book Storytelling for Grantseekers contains all the resources and information needed to help craft a persuasive summary, package a compelling narrative story, and create a short story approach to letters of inquiry. Cheryl Clarke walks grantseekers through all the phases of developing an effective proposal and highlights the creative elements that link components to each other and unify the entire proposal. Clarke also stresses the larger grantseeking effort, one that emphasizes preparation, working with the entire development staff and board of directors, and maintaining positive relations with funders. Using this resource, new and seasoned grantseekers will discover how to channel their passion and creativity to tell their organization's tale and create winning proposals.

Completely revised and updated, this new edition contains:

- A collection of new illustrative examples - Exercises that incorporate the storytelling approach - Suggestions for planning and hosting successful site visits - A helpful example of a full narrative proposal - Information about how the storytelling approach applies to other fundraising communications such as appeal letters and case statements

PRAISE FOR THE SECOND EDITION of Storytelling for Grantseekers

"Clarke's book is easy to read and follow, and her contention that grantmakers will be persuaded by a compelling story that demonstrates both knowledge of program and need for funding is spot–on."
CATHERINE FISHER, trustee, The Thomas J. Long Foundation

"Cheryl Clarke breaks down the steps of writing a successful grant proposal and makes the entire process as natural as that of sharing the story of all the good work that our organizations do in the world."
DOROTEA REYNA, director of development, California Institute of Integral Studies

"I recommend her book to all my students."
VIVIENNE FRENCH, part–time faculty, Truckee Meadows Community College, Reno, Nevada

"My first edition is worn out from good use." JEAN THERRIEN, executive director, Neighborhood Family Practice
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Examples ix

Foreword xi

Preface xv

Acknowledgments xix

The Author xxi

Introduction: Why Storytelling? 1

ONE First Steps: Getting Ready for Grantseeking 5

TWO Research and Relationships: Finding and Cultivating Your Audience 17

THREE The Short Story: Writing Letters of Inquiry 37

FOUR The Proposal Narrative: Introducing the Characters and the Place 47

FIVE The Need or Problem: Building Tension and Conflict into Your Story 65

SIX Goals, Objectives, and Methods: Making Changes by Addressing the Problem 87

SEVEN Evaluation and Future Funding: Writing the Epilogue and Planning for a Sequel 101

EIGHT The Budget: Translating Your Story from Words to Numbers 113

NINE The Summary, Titles, and Headings: Preparing Your Marketing Copy 131

TEN Packaging: Publishing Your Proposal Story 141

ELEVEN Site Visits and Beyond: Interacting with Funders 159

TWELVE Beyond Grants: Applying the Storytelling Method 169

Afterword 177

Appendix: The Final Manuscript: Two Letter Proposal Samples 179

Index 185

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Cheryl A. Clarke
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