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Be the Solution. How Entrepreneurs and Conscious Capitalists Can Solve All the WorldÂs Problems. Edition No. 1

  • ID: 2241618
  • Book
  • April 2009
  • 400 Pages
  • John Wiley and Sons Ltd
What if the distinction between business and doing good vanished? What if all those who engaged in business were committed to a deeper purpose, and all those committed to doing good were entrepreneurial and enterprising? What would it take for a world of seven billion such people to solve all the world’s problems?

More and more people are looking for meaning and purpose in their lives as employees, as consumers, and as investors. More and more people have more than enough material goods and are more interested in the qualities of the goods they buy; in the experiences associated with the services they provide and buy; in the way the companies they buy from act as citizens; and in self-actualization - rising up Maslow’s hierarchy. As an increasing percentage of the population reaches the point at which they no longer need more stuff, what will they do, how will they live their lives?

If you are one of these people, wondering where to go from here, how to “be the solution” in the twenty-first century, Be the Solution provides an original perspective on how to create a better world. Focused entirely on entrepreneurial and Conscious Capitalist solutions to the challenges and opportunities facing humanity, Be the Solution shows how the entrepreneurial passion to create a better world, in combination with Conscious Capitalist business practices, can solve far more of the world’s problems than any other approach.

In combination with leading Conscious Capitalists such as John Mackey writing on “Conscious Capitalism,” leading social entrepreneurs such as Muhammad Yunus writing on “Social Business,” and leading legal reform experts such as Hernando de Soto writing on “Is Economic Freedom for Everyone?,” entrepreneurial educator Michael Strong lays out a philosophical, social, and legal framework for a FLOW vision through which all problems may be solved entrepreneurially.

FLOW, Inc., is an organization cofounded by John Mackey and Michael Strong to promote Mihaly Csikszentmihalyi’s concept of flow as optimal experience - the state in which we are so immersed in challenging, creative activity that we forget that time is passing. To be engaged in flow activities is happiness itself. Whether we are creators of enterprises or entrepreneurially creative within our life as employees, we can embody the entrepreneurial spirit and, in the words of Michelangelo, “criticize by creating.”

In addition, FLOW refers to the global flow of goods, services, capital, humans, ideas, and culture, in a positive win-win-win world based on love rather than fear. Combining the best of the positive psychology and human potential movements with the best of free market thinking, FLOW offers a unique perspective on how to Be the Solution in the twenty-first century.
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Part One: The Entrepreneurial Spirit and How to Liberate It.

Chapter 1 Context (Michael Strong).

Chapter 2 The Entrepreneur as Hero (Candace Allen).

Chapter 3 The Opportunity : The Creative Powers of a Free Civilization (Michael Strong).

Part Two: Conscious Capitalism.

Chapter 4 Creating a New Paradigm for Business (John Mackey).

Chapter 5 Social Business Entrepreneurs Are the Solution (Muhammad Yunus).

Chapter 6 Business as Service:“Doing Well to Do Good” (Kartar Singh Khalsa).

Chapter 7 Leveraging Entrepreneurship for Social Change (Donna Callejon).

Part Three: What Do We Need to Do So That Entrepreneurs and Conscious Capitalists Can Solve All the World’s Problems?

Chapter 8 Solving All Environmental Problems (Michael Strong).

Chapter 9 Eliminate Global Poverty (Michael Strong).

Chapter 10 Is Economic Freedom for Everyone? (Hernando de Soto).

Chapter 11 Can Entrepreneurs Help Us Improve Our Understanding of the World? (Michael Strong).

Chapter 12 Improving Health, Happiness, and Well-Being (Michael Strong).

Part Four: Living a Life of FLOW.

Chapter 13 The Upward Flow of Human Development - Maps of the Terrain: From Success to Signifi cance - The Five Bottom Lines of Conscious Capitalism (John Mackey and Dr. Don Beck).

Chapter 14 Areté and the Entrepreneur (Brian Johnson).

Chapter 15 The Creation of Conscious Cultures in Support of Human Flourishing (Michael Strong).

Chapter 16 Liberating the Entrepreneurial Spirit for Good (Jeff Klein).

Chapter 17 The FLOW Vision for the Twenty-First Century (Michael Strong).

About the Contributors.


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Michael Strong
John Mackey
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