. . . from an all–star team of top professors and successful businesspeople.
Starting a business is the dream of millions but a struggling economy has put many of those dreams on hold. Fortunately, a great business idea is a great business idea in any economy. In fact, some of the world′s biggest and most successful businesses were founded during economic downturns and even during the Great Depression.
Compiled by a seasoned business professor from Babson College, The Portable MBA in Entrepreneurship, Fourth Edition covers all the fundamentals of a top–flight business school education from recognizing great opportunities to arranging venture capital financing to formulating winning business plans. Updated with the latest tax and legal information, this invaluable resource guides you through the startup process and beyond, culling wisdom from the best and brightest in the world of business.
Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship vii
Preface to the Fourth Edition ix
About the Contributors xi
1 The Entrepreneurial Process 1William D. Bygrave
2 Idea Generation 27Heidi M. Neck
3 Opportunity Recognition, Shaping, and Reshaping 53Andrew Zacharakis
4 Entrepreneurial Marketing 83Abdul Ali and Kathleen Seiders
5 Business Planning 109Andrew Zacharakis
6 Building Your Pro Forma Financial Statements 137Andrew Zacharakis
7 Equity Financing: Informal Investment, Venture Capital, and Harvesting 161William D. Bygrave
8 Debt and Other Forms of Financing 197Joel M. Shulman
9 External Assistance for Start–ups and Small Businesses 225Elizabeth J. Gatewood and Carol McLaurin
10 Legal and Tax Issues 263Richard Mandel
11 Intellectual Property 297Kirk Teska and Joseph S. Iandiorio
12 Selling in an Entrepreneurial Context 329Mark P. Rice and H. David Hennessey
13 Beyond Start–up: Developing and Sustaining the Growing Organization 355Donna Kelley and Edward Marram
14 Franchising 385Steve Spinelli
15 Social Entrepreneurship 411Heidi M. Neck