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The Portable MBA in Entrepreneurship. 4th Edition. The Portable MBA Series

  • ID: 2241693
  • Book
  • January 2010
  • Region: Global
  • 504 Pages
  • John Wiley and Sons Ltd
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The only book that offers a state–of–the–art education in entrepreneurship

. . . from an all–star team of top professors and successful businesspeople.

Starting a business is the dream of millions but a struggling economy has put many of those dreams on hold. Fortunately, a great business idea is a great business idea in any economy. In fact, some of the world′s biggest and most successful businesses were founded during economic downturns and even during the Great Depression.

Compiled by a seasoned business professor from Babson College, The Portable MBA in Entrepreneurship, Fourth Edition covers all the fundamentals of a top–flight business school education from recognizing great opportunities to arranging venture capital financing to formulating winning business plans. Updated with the latest tax and legal information, this invaluable resource guides you through the startup process and beyond, culling wisdom from the best and brightest in the world of business.

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Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship vii

Preface to the Fourth Edition ix

About the Contributors xi

1 The Entrepreneurial Process 1
William D. Bygrave

2 Idea Generation 27
Heidi M. Neck

3 Opportunity Recognition, Shaping, and Reshaping 53
Andrew Zacharakis

4 Entrepreneurial Marketing 83
Abdul Ali and Kathleen Seiders

5 Business Planning 109
Andrew Zacharakis

6 Building Your Pro Forma Financial Statements 137
Andrew Zacharakis

7 Equity Financing: Informal Investment, Venture Capital, and Harvesting 161
William D. Bygrave

8 Debt and Other Forms of Financing 197
Joel M. Shulman

9 External Assistance for Start–ups and Small Businesses 225
Elizabeth J. Gatewood and Carol McLaurin

10 Legal and Tax Issues 263
Richard Mandel

11 Intellectual Property 297
Kirk Teska and Joseph S. Iandiorio

12 Selling in an Entrepreneurial Context 329
Mark P. Rice and H. David Hennessey

13 Beyond Start–up: Developing and Sustaining the Growing Organization 355
Donna Kelley and Edward Marram

14 Franchising 385
Steve Spinelli

15 Social Entrepreneurship 411
Heidi M. Neck

Glossary 437

Index 459

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William D. Bygrave
Andrew Zacharakis
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