In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into one of customer service excellence need reliable, proven guidance.
Unleashing Excellence gives you practical tools and step-by-step guidance tailored to your company's individual customer service needs. It shows you how to navigate your teams through every step of the implementation process to achieve true customer service excellence. The book covers the training and education of your group, how to measure the quality of your service, how to build a culture of personal accountability, and how to recognize excellence and reward it. Fully revised to include updated information on the latest tools and best practices, as well as the stories and lessons learned from those organizations that have used the process described in the book.
- Offers proven best practices for designing and implementing an excellent customer service culture
- Simple format divides content into nine "leadership actions" that guide you through a step-by-step process
- Shows you how to build a common customer service vision for your entire organization
Customer service is vital to the survival of your business. If you want to move your organization's customer service practices from good to great, Unleashing Excellence is the key.
Preface to the Second Edition vii
Chapter 1 The DNA of Service Excellence 1
Chapter 2 The Leadership Actions 17
Chapter 3 The Service Improvement Team 21
Chapter 4 Developing the Service Improvement Core Tools 45
Chapter 5 Communication 73
Chapter 6 Training and Education 89
Chapter 7 Interviewing and Selection 115
Chapter 8 Measurement 141
Chapter 9 Recognition 169
Chapter 10 Service Obstacle System 183
Chapter 11 Accountability 201