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Managing Innovation, Design and Creativity. 2nd Edition

  • ID: 2241801
  • Book
  • March 2008
  • Region: Global
  • 592 Pages
  • John Wiley and Sons Ltd
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There is no doubt about it, innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality.
Managing Innovation, Design and Creativity 2nd edition brings these three strands together in a discussion built around a collection of up–to–date case studies.

New features to this edition:

- Insights into how innovation and knowledge of innovation management has evolved since the beginning of the millennium
- Exploration of leading edge topics such as understanding discontinuous innovation, open innovation and user–led innovation
- The new chapter is supported with two new case studies
- Stronger emphasis on the role of design, using Procter & Gamble and BMW as examples.
- General expansion and revision of other chapters according to current research

Managing Innovation, Design and Creativity, 2nd edition has been written for students on innovation and design courses, and also for business managers with responsibility for innovation within their organizations.

Dr Bettina von Stamm, a renowned expert in her field, is passionate about understanding and enabling innovation.  For this purpose she has set up the Innovation Leadership Forum, part of which is a Networking Group to exchange and add further knowledge around innovation. Current members contributing their innovation expertise include BASF, Cancer Research UK, Cargill, ICI Paints, Marks & Spencer, Masterfoods, The National Health Innovation Institute, Nestle, Ordnance Survey, Smith & Nephew, Unilever and Visteon). Dr von Stamm also teaches and conducts research in design and innovation management at a number of leading universities in the US, Germany and the UK.
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Chapter I What are innovation, creativity and design?




Reading suggestions:

Some useful websites

Chapter II Innovation = creativity & commercialisation

Case Study 1 BBC’s ‘Walking with dinosaurs

Appendix I Meet the Dinosaurs

Appendix II Stages of the animation process

Appendix III Excerpt from Brand Guide

Appendix IV Awards as of 30th October 2001

Chapter III Structured processes for developing new products

The evolution of the new product development process

The Stage–Gate Process

Development Funnel and Product Portfolio Management

The role of the project leader

Reading suggestions:

Some useful websites:

Chapter IV A note on globalisation

Myth or Reality?


Enablers and drivers of Globalisation

Advantages of Global Innovation

The Flipside of the Coin

Obstacles to Global Innovation

How to structure for R&D in a global context?

What does Global mean in the context of new product development?

What to consider when going global


Reading Suggestions

Useful Websites:

Chapter V Innovation & branding for the web

Case Study 2 ihavemoved.com – A

Appendix I Background to the 4 founders

Chapter VI Strategy – emergent or planned, and other issues

Strategy – planned or emergent?

Strategy and Innovation

Useful Concepts and Frameworks for Strategy Development

Design and Strategy

Reading Suggestions

Some useful Websites:

Chapter VII Branding and Innovation

What is a Brand?

Brands and innovation – a closer look

Brands and the web

Reading Suggestions

Some useful websites:

Chapter VIII The value of market research

Case study 3 Black & Decker’s Quattro

Appendix I Company History

Appendix II Capital Appropriation Request, Summary Extracts

Chapter IX Approaches to Market Research

What is it about market research?

Traditional approaches towards market research

The Future

Reading Suggestions

Some useful website

Chapter X A note on teams

Team composition

Reading Suggestions

Some useful website

Chapter XI Collaboration – innovation in manufacturing

Case Study 4 The Lotus Elise

Chapter XII The role of prototypes

Why use prototypes?

What prototype?

Problems with prototypes

Reading Suggestions

Some useful website

Chapter XIII Collaborating for innovation

Some background

Reasons for and benefits of collaboration

What gets in the way of collaboration

How to make collaboration work

Open innovation and user–led innovation

Reading Suggestions

Chapter XIV Innovation & industry context

Case Study 5 Roche – Saquinavir

Appendix I Team members

Appendix II Drug Discovery Value Chain

Chapter XV The effects of industry and cultural context

Why think about context?

Understanding constraints

Contextual factors at the industry level

Contextual factors – the national level

Chapter XVI Informal networks and the management of knowledge

Informal networks

What is knowledge?

The importance of knowledge management

The management of knowledge

Reading Suggestions

Some useful website

Chapter XVII Innovation for the environment

Case Study 6 Plastwood by Dumfries Recycling

Appendix I Alternatives to Recycling

Appendix II Recycling at BPI

Chapter XVIII Green design – clean environment or clean conscious?

The argument for environmentally responsible design

What are environmentally responsible products?

Natural capitalism versus ‘green design’

The role of the designer

Reading suggestions:

Some useful websites

Chapter XIX Note on Intellectual Property Rights (IPR)

Types of intellectual property rights

Reading suggestions:

Some useful websites

Chapter XX Innovation in large organisations

Case Study 7 GKN –Light Composite Joint Disk

Appendix I Manufacturing Flow for the CDJ

Appendix II Summary of technical & commercial advantages and technical limitations

Chapter XXI Organising for innovation

The process route

Incremental versus radical – what’s the difference?

The people route

A holistic approach to innovation

Innovation roles

Reading suggestions:

Some useful websites

Chapter XXII Venturing – beyond company boundaries

Avenues for realising innovation

The Venture Capital Industry

Finding venture capital

Sources of external funding

Reading suggestions:

Some useful websites

Chapter XXIII Innovation in Financial Services

Case study 8 Shared Appreciation Mortgage – Bank of Scotland

Appendix I Additional Information

Chapter XXIV Innovation in the service industry

Particularities about the service industry

Design and service development

Service development – what drives success?

Suggested Reading

Useful Websites

Chapter XXV Failure, risk and measuring in innovation

What underpins success and causes failure?

The complexity framework

Is failure really failure?

Minimising risk of failure – risk management

Measuring success

Suggested Reading

Chapter XXVI Building for innovation

Case Study 9 John McAslan & Partner

Appendix I Main players involved in the design & build of Yapi Kredi Bank

Appendix II Development of the John Lewis Partnership

Chapter XXVII Company culture & architecture

Putting your work environment to work

Changes in working practices and the office environment

Change the work environment – but for the right reasons

Suggested Reading

Some useful websites

Chapter XXVIII Outsourcing – designers in or out?

Ins and outs of outsourcing

Designers – in or out?

The case study of the MuZ Skorpion

Concluding Remarks

Reading Suggestions

Some Useful Websites

Chapter XXIX Putting all pieces into place

Case 10 The Technology Partnership

Appendix I Major Developments in the TTP Group since 1990

Appendix I Group Structure

Appendix III Financial Performance

Appendix IV The Venture Fund – article from ‘Financial News’

Chapter XXX The innovative organisation

Leadership – the most critical ingredient

The role of company culture

Suggested Reading

Useful Websites

Chapter XXXI Changes in the world and innovation

The next innovation challenges

Discontinuous innovation

The balancing act

The future of business – all change

Suggested Reading

Useful Websites

Chapter XXXII Disruptive innovation

Case 11 SAM – disruptive change in executive search

Appendix I

Chapter XXXIII Managing without control?

Case 12 SAM Headhunting

Appendix I How to use the case studies

Appendix II Innovation Best Practice – achievements and remaining challenges since 2003

Appendix III Categories of Design

Suggested Reading

Useful Websites


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Bettina von Stamm
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