Green to Gold"
Hard–nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions
Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative.
Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity.
- Builds on Dan Esty and Andrew Winston’s prizewinning Green to Gold, which has become a business classic and a staple of management training across the world.
- Shows in detail how each business function or department can achieve an eco–advantage over the competition
- Offers frameworks, checklists, and action plans applicable to any business–big or small, in manufacturing or services
The Green to Gold Business Playbook gives you the tools to make green work–and work profitably–for your business.
Part One Introduction.
1 Why Every Business Needs an Eco–Strategy.
2 How to Use This Book.
Part Two Gear Up: What Leaders Need to Know.
3 Building a Winning Eco–Advantage Strategy: Top 10 Action Items.
4 Making the Internal Business Case for Going Greener.
Part Three Analyze: Identify Your Eco–Risks and Opportunities.
5 Spot the Eco–Issues that Could Impact Your Bottom Line.
6 Assess and Measure Your Environmental Impacts.
7 Benchmark Your Performance against Competitors and Best Practices.
Part Four Strategize: How Each Business Function Can Benefit and Contribute.
8 Office Activities.
9 Buildings and Facilities.
10 Information Technology.
11 Product Design.
12 Sourcing and Procurement.
13 Manufacturing and Processing.
14 Logistics and Transport.
15 Marketing and Sales.
16 Legal and Regulatory Affairs.
17 Accounting and Finance.
Part Five Mobilize: Execute and Engage.
18 Create an Action Plan—and Execute.
19 Build Your Climate Change Plan.
20 Mobilize Employees and Build an Eco–Advantage Culture.
21 Engaging Stakeholders.
Part Six Optimize: Evaluate, Report, and Reassess.
22 Communicate and Report Results.
23 Celebrate Success and Promote Continuous Improvement.
Green to Gold. He is the Hillhouse Professor of Environmental Law and Policy at Yale University and Director of the Center for Business and the Environment at Yale. He served as a senior official at the U.S. Environmental Protection Agency and more recently as an energy and environmental advisor to the Obama presidential campaign and transition team. As Chairman of Esty Environmental Partners (
www.EstyEP.com), he’s advised CEOs across the world and designed strategies for 100+ companies in dozens of industries.
P. J. Simmons is Chairman if the Corporate Eco Forum (www.ecoforum.com), a preeminent network of senior Global 500 executives focused on sharing best and “next” practice in corporate sustainability and driving ecoinnovation. He has worked as a sustainability analyst, strategist, and bridge–builder for fifteen years; is founder of the Woodrow Wilson International Center for Scholars’ Environmental Change and Security Program; and was deputy chair for climate and energy at the Clinton Global Initiative. P. J. is a life member of the Council on Foreign Relations.