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Where Value Hides. A New Way to Uncover Profitable Growth For Your Business. Edition No. 1

  • ID: 2242177
  • Book
  • December 2006
  • 288 Pages
  • John Wiley and Sons Ltd
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.
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ACKNOWLEDGMENTS vii

INTRODUCTION: WHERE VALUE HIDES AND WHY IT MATTERS 1

I WHY PROFITABLE GROWTH IS SO HARD TO FIND

1 WHERE YOU SHOULD COMPETE 11

2 BIGGER MAY BEWORSE 35

3 UNCOVERINGWHERE VALUE HIDES 55

II HOW TO USE STRATEGIC MARKET POSITION TO CHART YOUR BUSINESS STRATEGY

4 CAPTURING VALUE 79

5 DOING THE DETECTIVEWORK 105

6 APPLYING SMP TO SALES AND MARKETING 139

III KEY APPLICATIONS OF STRATEGIC MARKET POSITION

7 USING SMP TO FIND NEW MARKETS 165

8 SMP STRATEGIES FOR LOW-GROWTH OR LOW-MARGIN BUSINESSES 191

9 WHEN DO ACQUISITIONS MAKE SENSE? 217

APPENDIX: GUIDE TO INFORMATION SOURCES

FOR COMPETITIVE AND MARKET INTELLIGENCE 249

NOTES 261

INDEX 273

Note: Product cover images may vary from those shown
Stuart E. Jackson
Note: Product cover images may vary from those shown
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