Every small business is different, but most small business owners have a lot in common. They have a great entrepreneurial idea, as well as the drive and passion to make it happen, but they often lack the basic financial skills they need to succeed. Worst of all, they don′t understand the vital importance of cash flow in keeping theirbusinesses healthy.
This uniquely practical guide shows why cash flow is hugely important to small businesses like yours. Cash flow is a sign of your business′s health and success; and it can be adjusted through simple actions that have a big impact on your ultimate success or failure. Small Business Cash Flow will help you master all the important information and skills you need to keep your cash flowing in the right amounts and directions.
"This is the tool every small business owner needs to run a business. Small businesses live and die by cash flow, and this practical guide shows you how to maximize your cash so you don′t come up short. And no one explains things more clearly or with specific how–to guidance than Denise O′Berry."
Anita Campbell, talk show host and Editor of Small Business Trends (smallbiztrends.com)
"How refreshing and useful to see pricing and marketing set in the context of creating and managing cash flow. This is a book I′ll recommend to new business owners and veterans who suffer from ′Feast or Famine Syndrome.′ "
Marcia Yudkin, author of 6 Steps to Free Publicity
"You can have the greatest plan, product, and service and still fail, if you don′t manage money in and out of your business. Denise O′Berry knows this and in Small Business Cash Flow gives practical, employable advice to get the most out of your business. This is a book all small business owners should read and one I′ll reference often."
Jim Logan, author of Cash Flow Blog
Chapter 1. Understanding Cash Flow–Your Number–One Priority.
Chapter 2. Your Business Partner–The Accountant.
Chapter 3. How Money Works in Your Business.
Chapter 4. Finding and Keeping Cash in Your Business.
Chapter 5. Record Keeping Isn′t Drudge Work; It′s Priceless History.
Chapter 6. Charging the Best Price to Keep Your Business Healthy.
Chapter 7. Using Your Hidden Cash Resources to Grow Your Business.
Chapter 8. Marketing–Your Cash Generator.
Chapter 9. Resources.
Web Sites to Visit.