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Common Sense on Mutual Funds. Updated 10th Anniversary Edition

  • ID: 2242637
  • Book
  • January 2010
  • Region: Global
  • 656 Pages
  • John Wiley and Sons Ltd
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Praise for The Original 1998 Edition

"Cogent, honest, and hard–hitting a must read–for every investor."
Warren E. Buffett

Praise for Common Sense On Mutual Funds fully updated 10th anniversary edition

"The only thing better than Bogle′s original book is its improved revision. Bon appetit!"
Paul A. Samuelson, Nobel Laureate, Economics

"Were I allowed to recommend only one investment volume to friends and family, the updated edition of Common Sense on Mutual Funds would be it it is even better than the first edition was ten years ago."
William J. Bernstein, author of The Investor′s Manifesto, A Splendid Exchange, The Birth of Plenty, and The Four Pillars of Investing

"How do you improve upon perfection? Well, with this tenth anniversary edition of Common Sense on Mutual Funds, the best mutual fund primer just got better."
Don Phillips, Managing Director, Morningstar

"In this timely update of Common Sense on Mutual Funds, John Bogle improves on what was the finest book on mutual funds ever written."
Jane Bryant Quinn, financial columnist and author of Smart and Simple Financial Strategies for Busy People

"Jack Bogle cares passionately about everyday Americans and that passion is palpable in these pages. This new edition of Common Sense on Mutual Funds will send you marching into the financial markets with a sense of mission."
Jonathan Clements, author of The Little Book of Main Street Money

"When the history of modern investment management is written, John Bogle will stand out as one of its towering figures."
Byron R. Wien, Vice Chairman, Blackstone Advisory Services

"A powerful no–nonsense prescription for how individual investors should structure their portfolios in the current market environment."
Martin Leibowitz, Managing Director, Morgan Stanley

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Foreword for the 10th Anniversary Edition ix

Foreword for the Original Edition xiii

Preface to the 10th Anniversary Edition xv

Preface to the Original Edition xix

Acknowledgments for the 10th Anniversary Edition xxvii

Acknowledgments for the Original Edition xxix

About the Author xxxi

PART I: On Investment Strategy 1

Chapter 1 On Long–Term Investing 3

Chance and the Garden

Chapter 2 On the Nature of Returns 45

Occam s Razor

Chapter 3 On Asset Allocation 77

The Riddle of Performance Attribution

Chapter 4 On Simplicity 109

How to Come Down to Where You Ought to Be

PART II: On Investment Choices 143

Chapter 5 On Indexing 145

The Triumph of Experience over Hope

Chapter 6 On Equity Styles 191


Chapter 7 On Bonds 217

Treadmill to Oblivion?

Chapter 8 On Global Investing 251

Acres of Diamonds

Chapter 9 On Selecting Superior Funds 277

The Search for the Holy Grail

PART III: On Investment Performance 303

Chapter 10 On Reversion to the Mean 305

Sir Isaac Newton s Revenge on Wall Street

Chapter 11 On Investment Relativism 329

Happiness or Misery?

Chapter 12 On Asset Size 347

Nothing Fails Like Success

Chapter 13 On Taxes 373

The Message of the Parallax

Chapter 14 On Time 401

The Fourth Dimension Magic or Tyranny?

PART IV: On Fund Management 423

Chapter 15 On Principles 425

Important Principles Must Be Inflexible

Chapter 16 On Marketing 445

The Message Is the Medium

Chapter 17 On Technology 465

To What Avail?

Chapter 18 On Directors 483

Serving Two Masters

Chapter 19 On Structure 503

The Strategic Imperative

PART V: On Spirit 533

Chapter 20 On Entrepreneurship 535

The Joy of Creating

Chapter 21 On Leadership 549

A Sense of Purpose

Chapter 22 On Human Beings 567

Clients and Crew

Afterword 585

Appendix I Some Thoughts about the Current Stock Market as 2010 Begins 591

Appendix II Some Thoughts about the Current Stock Market as 1999 Begins 599

Notes 607

Index 613

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John C. Bogle
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