The Celebrity Experience
Bob Danzig, former CEO, Hearst Newspapers, and author, speaker, and professor
"You can′t focus on the customer until you develop the right attitudes in your team. The Celebrity Experience is proof that you can treat your customers as stars and improve the bottom line."
Howard D. Putnam, former CEO, Southwest Airlines, and author of The Winds of Turbulence
"The Celebrity Experience precisely and lightheartedly details the way we all would love to be treated. You may not always get celebrity treatment, but there is no longer any excuse for failing to provide such an experience for your customers. The great stories, targeted examples, and wise asides all combine for a good read."
Stephen C. Lundin, author of the Fish! series of books and coauthor of Top Performer: A Bold Approach to Sales and Service
"Imagine a world where every customer receives nothing but red–carpet service. A fantasy? A pipe dream? Not anymore. In Cutting′s wonderful new book, we learn how easy and profitable it is to create the celebrity experience for our customers. A worthwhile read that challenges assumptions, provides techniques, and inspires action, this may be the most beneficial book you read all year." Phillip Van Hooser, author of Willie′s Way: 6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty
"Cutting′s charming book is overflowing with practical ideas, delightful stories, and amazing examples of organizations that treat their customers and their employees like stars. I could hardly put it down! Not only does the celebrity experience create loyal customers, but it also makes workplaces lots more fun. Thank you, Donna, for helping us all look at service through Hollywood′s eyes!"
Barbara A. Glanz, professional speaker and author of CARE Packages for Your Customers and coauthor of The Simple Truths of Service as Inspired by Johnny the Bagger
Chapter One. The Chicago Pizza Principle.
Chapter Two. Red Carpet Arrivals.
Chapter Three. Give Em Their Chicken Soup.
Chapter Four. The Star of Your Show.
Chapter Five. Star Power.
Chapter Six. Are You Anybody?
Chapter Seven. The Celebrity Next Door.
Chapter Eight. Branding Ovations.
Chapter Nine. The Booger Principle.
Chapter Ten. Be an A List Customer.
Chapter Eleven. That′s A Wrap.
About the Author.
Second Wind Dreams.
The Celebrity Experience Hall of Fame.