+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Generation Blend. Managing Across the Technology Age Gap. Microsoft Executive Leadership Series

  • ID: 2242852
  • Book
  • April 2008
  • Region: Global
  • 272 Pages
  • John Wiley and Sons Ltd
1 of 3

Praise for Generation Blend: Managing Across the Technology Age Gap

"There is no more important issue facing today′s enterprise than the digital age gap. To avoid a generational clash and exploit the power of intergenerational collaboration and knowledge sharing, every organization needs to think differently. Generation Blend spells out clearly what your company needs to do to get it right."
Don Tapscott, coauthor, Wikinomics and author, Growing Up Digital: The Rise of the Net Generation

"Salkowitz usefully explains how generational attitudes shape workers′ responses to technologies in the workplace and offers practical recommendations for how organizations can respond to increase the success of technological innovation. He opens a discussion that will only rise in importance as the rising generation of Millennials enters the workplace in full force in the decade ahead."
William Strauss and Neil Howe, authors of Generations: A History of America′s Future and Millennials Rising: The Next Great Generation

"The dirty little secret of essentially every company is that their most critical asset is their people. Generation Blend is a uniquely powerful tool for grasping the forces that are driving the tumultuous changes afoot in today′s workforce, and for managing with and through them most effectively. Rooted in the concrete lessons of case study, it draws important lessons for managers and decision–makers who must understand the future of the workplace and that, I believe, means all of us. Generation Blend is must–reading for managers who mean to succeed over the next decade."
Lawrence Wilkinson, Chairman, Heminge and Condell, and cofounder of Global Business Network

"Generation Blend presents timely data and analysis about the generations from a wide range of sources and is sure to become essential reading for people who want to understand and bridge the generational divide at work. If you want to engage, motivate, and retain young workers without driving the veteran workers away, then this book can help you."
Penelope Trunk, business columnist, The Boston Globe and author, Brazen Careerist

"Rob Salkowitz turns traditional thinking upside down for a witty and enlightening look at the unique technological challenges facing today′s workforce."
Paul Andrews, technology columnist and author, How the Web Was Won

Note: Product cover images may vary from those shown
2 of 3


Chapter 1. Introduction.

Technology as the Locus of Conflict.

Technology as the Enabler of Potential.

Why Should We Care about Generational Attitudes Toward Technology.

Generation Blend.

Chapter 2. Changing Workforce, Changing Work.

The Looming Skills Shortage.

How Technology Changes Work.

Disruptive Impacts of Technology.


Chapter 3. Understanding the Generations.

Life Stages and Generations.

Generational Analysis as a Predictive Methodology.

Generation vs. Generalization: A Few Caveats.

What is a Generational Attitude?

Generational Attitudes and Workstyles.


Chapter 4. Older Workers– Blending Experience with Technology.

The Silent Generation.

Older Boomers.

Growing Up Pre–Digital.

Technology Issues Facing Older Workers.

Why It Matters: Capturing Knowledge.


Chapter 5. Younger Workers– With Great Potential Comes Great Expectations.

Who are the Millennials?

Millennials and Technology.

Millennials in the Workforce.

Why It Matters: Managed Innovation.


Chapter 6. Generation X–ecutive: Leadership from the Outside In.

Late–Wave Boomers.

Generation X.

GenX in the Workforce.

Mid–Career Workers: Technology Created in their Image.

Why It Matters: Becoming Leaders.


Chapter 7. Reintegrating Older Workers into the Connected Information Workplace.

The Digital Age Gap.

Serving the Technology Needs of Older Adults.

Learning Style of Older Adults.

First Steps.

Moving Beyond the Basics.

Bringing Skills and Experience to the Connected Workplace.

Becoming Comfortable in the Digital Culture.

Navigating Unmanaged Information Space.

Connecting the Generations.

Keeping Pace with Rapid Change.

What Other Organizations can Learn from OATS.


Chapter 8. Ambassadors of the Future: Turning to Younger Workers for Strategic Insights.

Microsoft and the Future of Work.

Scenario Planning.

Following Up: Board of the Future 2005.

Technology and Society: The Perception Study.

Refining the Scenarios: Characters and Narratives.



Chapter 9. Across the Digital Age Gap.

Are you Clearly Explaining the Benefits of Technology?

Are you providing a Business Context to your Technology Policies?

Are you making the Technology Accessible to Everyone′s Workstyle?

Does your Organizational Culture Support your Technology Strategy?

Are you Building Bridges, Not Walls?

Final Thoughts.


Note: Product cover images may vary from those shown
3 of 3


4 of 3
Rob Salkowitz
Note: Product cover images may vary from those shown