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The Secret Language of Business. How to Read Anyone in 3 Seconds or Less

  • ID: 2242872
  • Book
  • February 2008
  • 256 Pages
  • John Wiley and Sons Ltd
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Praise for The Secret Language of Business

"Hogan′s book contains the secret every business leader needs to know. Great leaders don′t just talk; they communicate. Through words, body language, and energy. I consider The Secret Language of Business a must–read for anyone looking to enhance their leadership and communication skills."
Jon Gordon, international bestselling author of The Energy Bus

"We all sense that there is some extra–verbal communication going on under our noses, but also sense that we haven′t quite cracked the code. This book does. If you want to understand the real communication of business (the one that′s going on under the saccharine glaze of chit–chat) and then exploit it for your advantage, study this book from cover to cover."
Mark Joyner, bestselling author of Simpleology

"Hogan has done it again. His earlier work, The Psychology of Persuasion, was so well researched with clarity and specific examples, I used it as a training manual for our sales and customer service staff. The information immediately improved in–house morale and company success. Now Hogan has tackled the world of body language and nonverbal communication, yours and that of every person you meet anywhere in the world. The usual enigma disappears and bonding grows as a direct result of the strategies taught in The Secret Language of Business. There′s an ′a–ha!′ moment in every chapter. And the author helps the reader learn and apply each strategy with worksheets throughout. Simply terrific!"
Elsom Eldridge Jr., author of How to Position Yourself As the Obvious Expert

"The Secret Language of Business will not remain a secret for long! It is destined to become a classic for business readers and beyond. This comprehensive book flows with timely, accurate, and practical information. In Hogan style, it also entertains as it educates, making it a joy to read, whether you are seeking a solid introduction to nonverbal behavior or are an expert in the field."
Mollie Marti, PhD, President of Performance Sciences, Inc.

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The Purpose of This Book.

What to Expect from This Book.

How to Use This Book.

About the Author.

1 The Secret Language of Business.

The Study of Nonverbal Communication.

Chapter 1 Takeaways.

Chapter 1 Worksheet.

2 The Power of the Secret Language of Business.

Why Should You Care about Body Language?

Chapter 2 Takeaways.

Chapter 2 Worksheet.

3 Elements of Body Language.









Chapter 3 Takeaways.

Chapter 3 Worksheet.

4 Context and Environment.

How Context and Environment Influence Body Language.

Same Body Language, Different Perceptions.

When Body Language and Context Are in Conflict.

Chapter 4 Takeaways.

Chapter 4 Worksheet.

5 Proxemics: The Secret Language of Business . . . Up Close.

What Is Proxemics?

The Relationship between Body Language and Proxemics.

How Big Is Your Bubble?

Different Environments, Different Distances.

Using Proxemics to Improve Your Communications.

Chapter 5 Takeaways.

Chapter 5 Worksheet.

6 What Does Your Body Language Say about You?






Personal Identity.

Chapter 6 Takeaways.

Chapter 6 Worksheet.

7 Personal Interactions.


First Impressions.

Building Rapport.

Establishing Trust.

Reading Messages.

Sending Messages.





The Complex Formula for Succeeding in Getting Attention from the Opposite Sex.


Chapter 7 Takeaways.

Chapter 7 Worksheet.

8 The Secret Language of Inf luence in Business.

The Business Environment.




Peer to Peer.

Manager to Subordinate.

Chapter 8 Takeaways.

Chapter 8 Worksheet.

9 Secret Language of the Sexes.

The Differences between Men and Women.

Gender Differences in Sending.

Gender Differences in Receiving.

Navigating through the Differences.

Chapter 9 Takeaways.

Chapter 9 Worksheet.

10 Back Home with the Kids.

The Parental Role.

Newborns and Infants.

Toddlers and Preschoolers.



Teen and Young Adult.

Adult Children.


Chapter 10 Takeaways.

Chapter 10 Worksheet.

11 Using The Secret Language of Business.

Body Language in the Real World.

Sending Powerful Nonverbal Messages in the Real World.

Receiving Nonverbal Messages in the Real World.

Observing Nonverbal Messages in the Real World.

Is It Influence or Manipulation?

Integrity and Intent.

Chapter 11 Takeaways.

Chapter 11 Worksheet.

12 Body Language and Other Cultures.

Global Similarities and Differences.

Common Cultural Misunderstandings.

The Influence of Culture and History.

Respect and Accommodation for Others.

Chapter 12 Takeaways.

Chapter 12 Worksheet 200

13 Practical Applications.





Everyday Life.

Chapter 13 Takeaways.

Chapter 13 Worksheet.


The Body Language Home Study Course.

Need a Speaker for Your Company or Convention′s Next Meeting?


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Kevin Hogan
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