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Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust. (Revised and Updated)

  • ID: 2243067
  • Book
  • September 2010
  • Region: Global
  • 320 Pages
  • John Wiley and Sons Ltd
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The revised and updated edition of the breakthrough bestseller

Trust Agents has been widely acclaimed for its new approach toonline marketing. Now, in this revised and updated edition, social media veterans Chris Broganand Julien Smith show you how to tap into the power of social networks to build your brand′sinfluence, reputation, and profits. Combining high–level theory and practical advice, they deliveractionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today!

Praise for Trust Agents

"Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell yourfriends, change your life breakthrough. This is that book. No kidding, you can trust me."
Seth Godin, author of Tribes

"Social media may be a phenomenon, but it′s not a fad. It has forever changed the waycompanies communicate with their customers. Trust Agents is the blueprint for doing it right."
David B. Thomas, Social Media Manager, SAS

Note: Product cover images may vary from those shown
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Acknowledgments ix

Introduction xi

1. Trust, Social Capital, and Media 1

2. Make Your Own Game 32

3. One of Us 75

4. The Archimedes Effect 117

5. Agent Zero 149

6. Human Artist 189

7. Build an Army 221

8. The Trust Agent 239

9. What s Next 263

Index 289

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Chris Brogan
Julien Smith
Note: Product cover images may vary from those shown