Beyond the Familiar. Long-Term Growth through Customer Focus and Innovation

  • ID: 2243246
  • Book
  • 184 Pages
  • John Wiley and Sons Ltd
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"A must read for anyone who wants to get a jump on the future."
GARY HAMEL, AUTHOR OF THE FUTURE OF MANAGEMENT

"Profi table growth isn't sustainable without relentless, customer–relevant innovation. Lucky for you, Beyond the Familiar is fi lled with insights and advice on how to make this happen. It's a must read for anyone who wants to get a jump on the future."
GARY HAMEL, AUTHOR OF THE FUTURE OF MANAGEMENT

"The value of Beyond the Familiar lies almost as much in the silver bullet solutions it debunks as in the infi nitely wise marketing principles it advocates. In their search for the secrets of consistent growth, Barwise and Meehan distil the experience of others with merciless objectivity. Shareholders could sleep better at nights if every CEO had absorbed their fundamental lessons."
SIR MARTIN SORRELL, CEO, WPP

"Delivering growth in a given period is relatively easy. However, I know from personal experience how hard it is to achieve sustained, year–in and year–out organic growth. Beyond the Familiar describes the challenge and offers practical tips on how to overcome it. As such, the book is a valuable 'how–to' guide and training tool for any business leader."
WERNER GEISSLER, VICE CHAIRMAN, GLOBAL OPERATIONS, PROCTER & GAMBLE

"While there is no single recipe for long–term organic growth, Barwise and Meehan provide a very practical framework, illustrated with many real–life examples of both success and failure that will resonate well with any CEO confronted with this eternal challenge. A must read!"
GERARD KLEISTERLEE, PRESIDENT AND CHIEF EXECUTIVE OFFICER, ROYAL PHILIPS ELECTRONICS

"Achievement of sustainable, profi table growth is a big challenge for every company. With many concrete examples, this book shows how you can increase your odds of achieving profi table growth by focusing relentlessly on customer needs and innovation. Based on my personal experience, a very worthwhile read."
PIUS BASCHERA, CHAIRMAN, HILTI AG

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PREFACE vi

ACKNOWLEDGEMENTS ix

Chapter 1 What Every CEO Wants 1

Chapter 2 Your Promise to the Customer 19

Chapter 3 Delivering Today s Promise Better and Better Every Day 39

Chapter 4 Driving the Market by Relentlessly Improving the Promise 67

Chapter 5 Innovating Beyond the Familiar 93

Chapter 6 Opening Up: What Leaders Must Do 119

POSTSCRIPT 145

END NOTES 151

INDEX 167

ABOUT THE AUTHORS 174

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Patrick Barwise
Sean Meehan
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