+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Great Promo Pieces. Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results. Edition No. 1

  • ID: 2243771
  • Book
  • November 1988
  • 238 Pages
  • John Wiley and Sons Ltd
This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.
Note: Product cover images may vary from those shown
Everyone Markets.

Writing is the Common Denominator.

The Typical Sales and Promotional Pieces.

The Essentials of Persuasive Writing.

Examples and Exercises: Advertising Copy.

Examples and Exercises: Direct-mail Copy.

Examples and Exercises: Newsletters.


Editorial and Production Functions.

Modern Technological Methods.


List of Figures.
Note: Product cover images may vary from those shown
Herman Holtz
Note: Product cover images may vary from those shown