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The Source of Success. Five Enduring Principles at the Heart of Real Leadership. Edition No. 1. J-B US non-Franchise Leadership

  • ID: 2243911
  • Book
  • September 2005
  • Region: United States
  • 208 Pages
  • John Wiley and Sons Ltd
In The Source of Success, Peter Georgescu, former CEO of  the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today’s corporation: the relationship between the informed customer and the creative employee - a relationship, he shows, that must be built with honesty and integrity. Georgescu’s vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves:
  • Creative capacity and the brand integrity that grows from it are an   organization’s most important assets.
  • Enlightened leaders inspire creativity through understanding, cooperation, and respect.
  • Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer.
  • Alignment is the critical concept for the twenty-first-century organization.
  • Great companies don’t happen without leaders who have transformed themselves.
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Foreword, by Ram Charan.


1. The End of the World as We Know It.

2. Creativity: Tomorrow’s Factory Today.

3. Enlightened Leadership: No More Mr. Tough Guy.

4. Competency: The Essential Tools.

5. Alignment: The Magic Word.

6. Values: Dare to Be Good.

Postscript: A Better Chance.


The Authors.


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Peter Georgescu
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