Smart Strategy. Smart Things to Know About (Stay Smart!) Series

  • ID: 2244002
  • Book
  • 238 Pages
  • John Wiley and Sons Ltd
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Everyone knows that strategy is the cornerstone of any business.  But very few people know how to make it work for them.  What do smart people know about strategy that the rest of us don′t?  How can we learn from the best and apply the lessons for ourselves?

If you want to really understand business strategy, you′ve picked up the right book.  Smart Strategy is a distilled summary of everything you always wanted to know about strategy.  It shows you how to:

  • Understand and implement a strategy
  • Avoid the pitfalls
  • identify your real competitive advantage
  • Keep your strategy focused
  • Create a winning strategy for any size of company
  • Become the strategy champion in your organisation

Smart Strategy gives you everything you need to devise a great strategy and keep it on track.  Watch your sales grow and your company take off!

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What is Strategy?

The Case Against Strategy.

Internal Sources of Competitive Advantage.

Fundamentals of Competitive Advantage.

Smart,Simple, Selective.

The Joy of Corporate Strategy.

The Big Picture.

Crescendo: the Strategist in the Corporation.

Index.

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Richard Koch
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