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Smart Marketing

  • ID: 2244003
  • Book
  • August 2004
  • 320 Pages
  • John Wiley and Sons Ltd
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Most people think that marketing has entered a new era thanks to the Internet, e–commerceand the worldwide explosion in communications and computing infrastructure. They re probably right, but smart marketers know that even in the new economy the fundamentals of marketing are as valid as ever.

Smart marketers are up to speed with developments in technology. The smartest of all know that people are still people and relationship matter a lot especially in marketing. Customers have motives, emotions, needs and wants, and smart marketers stay close to them.

If you really want to be a top marketer you ve picked up the right book. Smart Marketing gives you everything you need to know to stay ahead of the field. At the end of it you will understand the five smartest things to know about marketing:

- You must have a plan
- Get close to your customers
- Do your homework
- Remember relationships
- Use the speed and reach of technology

To be really smart about marketing in this era of accelerating knowledge, information avalanches, the ubiquitous Internet and exploding e–commerce you have to do smart things and make smart decisions faster and better than ever before. If you don t you ll be a smart job hunter! Smart Marketing is your key to success in the new world of business. Watch your sales, your company and your career take off!
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The Five Smartest things to Know about Marketing.

Part I Marketing and the Business.

1. The Past and Present of Marketing.

2. Marketing and Strategy.

3. Defining Marketing and Creating the Marketing Plan.

Part II The Fundamentals.

4. The Basics of Marketing.

5. Advertising, Selling and Fulfillment.

Part III The Defining Markets.

6. Industrial Marketing.

7. Consumer Marketing.

Part IV Trends that are Shaping Marketing.

8. Marketing and the 'Monster'.

9. The Globalization of Marketing.

10. Marketing Relationships.

11. The Future: Marketing in the New Economy.

Smart People to Have on Your Side.


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John L Marriotti is President and CEO of the The Enterprise Group, time–shared executive advisors providing strategic, marketing and operational consulting and advisory services. An experienced executive, he serves on five corporate boards and was formerly President of Huffy Bicycles and Rubbermaid Office Products Group. He is is author of seven business books including
Marketing Express and
Smart Things to Know About Brands as well as a novel,
The Silence. He has written over 200 columns and features for publications as diverse as The American Management Association, Management Centre Europe and Executive Excellence. He is an interntionally recognised speaker and consultant and holds Bachelors and Masters degrees in Engineering.

His web address is www.marriotti.net
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