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Business Genius. A More Inspired Approach to Business Growth

  • ID: 2244012
  • Book
  • May 2008
  • Region: Global
  • 460 Pages
  • John Wiley and Sons Ltd
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Genius = Intelligence + imagination = extraordinary results.

Drive more profitable, sustainable growth in today's crowded and connected markets with Business Genius. Explore the challenges of strategy and innovation, leadership and change as you grow your business – and yourself – to achieve high performance.

From the craze for crocs to the cool of Diesel; the secrets of Kikkoman and energy of Red Bull; the vision of Google and the disruption of Current TV; the revolution of Proctor & Gamble and the phenomenon of Umpqua Bank – this book captures the best insight from around the world, and sets a new agenda for today's business.

Seeing things differently is the foundation of genius. Explore the best opportunities in established and emerging markets, innovate concepts and markets rather than just developing products, and make change happen that engages your people and engages your customers. Most importantly , turn your ideas into practical action and profitable impact.

A more inspired approach to business growth.

Inspired by the secrets of market leaders around the world: Apple, ban & Olufsen, FC Barcelona, Berkshire Hathaway, Chupa Chups, Cirque du Soleil, Disney, FedEx, Ferrari, GE, Green & Blacks, Gucci, Haier, Li & Fung, 3M, Marks & Spencer, Natura, Net a Porter, News Corporation, Nike Porsche, Second Life, Shanghai Tang, Stella Artois, Tate Modern, Tchibo, Zara...and more.
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About the author.


Part 1: Right Brain, Left Brain.

Track 1. Fast Growth.

Track 2. Business Bubbles.

Track 3. Entrepreneurial Leaders.

Part 2: Future Back, Now Forward.

Track 4. Growth Markets.

Track 5. Smarter Strategies.

Track 6. Business Innovation.

Part 3: Outside In, Inside Out.

Track 7. Customer Power.

Track 8. Brand Propositions.

Track 9. Market Networks.

Part 4. Radical Ideas, Practical Action.

Track 10. Energizing People.

Track 11. Inspiring Change.

Track 12. Delivering Results.

The Genius Lab.

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it simply can t fail to be one of the best business books of the year! (BusinessOpportunitiesAndIdeas.co.uk, September 1st 2008)
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