Smarter, Faster, Cheaper. Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

  • ID: 2244144
  • Book
  • 256 Pages
  • John Wiley and Sons Ltd
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Praise for Smarter, Faster, Cheaper

"A great read for passionate entrepreneurs looking to market their businesses by inspiring, educating, and entertaining."
TONY HSIEH, #1 NY Times bestselling author of Delivering Happiness and CEO of Zappos.com

"In his smart and practical book, David Siteman Garland shows how to deploy your personality, passion, and knowledge to turbocharge your marketing. This no–nonsense guide will help entrepreneurs large and small spread their message and build their business."
DANIEL H. PINK, author of Drive and A Whole New Mind"David is energy, passion, and execution rolled into one package. Bet against him at your peril. David Siteman Garland is a trust agent and future king."
CHRIS BROGAN, New York Times bestselling author of Social Media 101 and Trust Agents

"David brings to business marketing something that is essential to your success, motivation and passion. The stories and lessons shared here are rich with real advice wrapped in vitality and proven through experience. Take this book and go earn your success!"
BRIAN SOLIS, author of Engage!: The complete guide for Brands and businesses to build, cultivate, and measure success in the New Web

"If you love to spend buckets of money on traditional ads and you can′t wait to cold call sales prospects, then you don′t need this book. But if you′re looking for no–nonsense ideas on reaching buyers, then read this book right now. It′s a fast read because Garland is non–boring."
DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR

"If you′re into boring marketing books, take a pass this book reads like an enthusiastic success coach urging you to greatness."
JOHN JANTSCH, author of Duct Tape Marketing and The Referral Engine

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Acknowledgments.

About This Book.

Introduction.

CHAPTER 1 The Shift: Finding Those Eyeballs and Big Mouths.

CHAPTER 2 Create Your Foundation: Be a Human, Not a Company.

CHAPTER 3 Become a Trusted Resource: Because Nobody Cares About Your Product.

CHAPTER 4 Selling Sucks: To Educate, Inspire, and Entertain Is Fun.

CHAPTER 5 Be Your Own Media Source.

CHAPTER 6 The Art and Science of Experimenting and Creating Content.

CHAPTER 7 Tapping into the Power of Online Video: Forget Viral, Focus on Function.

CHAPTER 8 Market and Promote Your Business by Helping Others.

CHAPTER 9 The Keys to Marketing, Promoting, and Building Your Community.

CHAPTER 10 Creating a Sharable and Spreadable Website.

CHAPTER 11 Expanding Your Network: The Art of Digital Schmoozing.

CHAPTER 12 Your Reputation in the Transparent World We Live in: Doing Business Now Is Like Being on Camera 24/7.

CHAPTER 13 Respect the Blogger and New Media.

CHAPTER 14 How to Connect with Anyone You Want: Using Your Content, Connections, and Products as a Handshake.

CHAPTER 15 Traditional Advertising Is Dying: The Rise of Creative Paid Sponsorships and Social Marketing.

CHAPTER 16 Take It Offline.

Conclusion.

About the Author.

Index.

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David Siteman Garland
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