So what now?
Bestselling business author Jo Owen is your guide to the dazzling and dangerous new world. The Death of Modern Management shows you how to turn risk into opportunity and succeed where others struggle.
Jo Owen delivers a robust and wide–ranging assault on the delusions of management, strategy, finance and marketing that have created an aura of justified mistrust around the modern corporation, but does so with wit, lucidity and lots of enlivening illustrations. The answers for 21st century business are helpfully accessible.
Professor Nigel Nicholson, London Business School, author of Managing the Human Animal and Family Wars
Introduction How We Got Here and Where We Are Going
Chapter 1 Strategy: From Following the Rules to Making the Rules.
Chapter 2 Marketing: From Selling Benefits to Selling Dreams.
Chapter 3 Power: Shifts to a New World Disorder.
Chapter 4 Money: From CAPM to the Road to Ruin.
Chapter 5 Information: From Deficit to Hyperinflation.
Chapter 6 Knowledge: From Ignorance to the Disintegration of the Firm.
Chapter 7 Organisations: From Compliance to Commitment.
Chapter 8 Change: Why Dinosaurs Can t Dance.
Chapter 9 Employees: From Slavery to Freedom (and Back Again).
Chapter 10 Managers: Power and Making Things Happen.
Chapter 11 Leaders: No More Heroes.
He was the best nappy salesman in Birmingham and put the blue speckle in Daz. He led a business in Japan for three years, has been a partner at Accenture, and was the architect of what is now HBOS business banking. He is the co–founder is four charities: Teach First, which is now one of the UK s top graduate recruiters, Future Leaders and Teaching Leaders, which develops leaders for urban schools and StartUp, which helps offenders start their own businesses on release from prison.
He is the author of the classic books How to Lead, How to Manage and Tribal Business School.