So what now?
Bestselling business author Jo Owen is your guide to the dazzling and dangerous new world. The Death of Modern Management shows you how to turn risk into opportunity and succeed where others struggle.
Jo Owen delivers a robust and wide–ranging assault on the delusions of management, strategy, finance and marketing that have created an aura of justified mistrust around the modern corporation, but does so with wit, lucidity and lots of enlivening illustrations. The answers for 21st century business are helpfully accessible.
Professor Nigel Nicholson, London Business School, author of Managing the Human Animal and Family Wars
Introduction How We Got Here and Where We Are Going
Chapter 1 Strategy: From Following the Rules to Making the Rules.
Chapter 2 Marketing: From Selling Benefits to Selling Dreams.
Chapter 3 Power: Shifts to a New World Disorder.
Chapter 4 Money: From CAPM to the Road to Ruin.
Chapter 5 Information: From Deficit to Hyperinflation.
Chapter 6 Knowledge: From Ignorance to the Disintegration of the Firm.
Chapter 7 Organisations: From Compliance to Commitment.
Chapter 8 Change: Why Dinosaurs Can t Dance.
Chapter 9 Employees: From Slavery to Freedom (and Back Again).
Chapter 10 Managers: Power and Making Things Happen.
Chapter 11 Leaders: No More Heroes.