Competitive Advantage in SMEs, Organising for Innovation and Change draws on the experience of staff at Manchester Metropolitan University, focusing on how smaller firms can improve company performance to create and sustain long–term competitive advantage.
The book draws on up–to–date empirical data and the latest research to illustrate ways in which SMEs can become:
More innovative by introducing new products and services
More effective through better use of information technology
More efficient by broadening management skills and knowledge
Competitive Advantage in SMEs, Organising for Innovation and Change has been written for final year undergraduate students and postgraduate students studying small business management. It will also be a valuable resource for those already owning and managing small firms.
1. Introduction: (F. Tilley and J. Tonge).
Section 1 General Management Issues.
2. Competitive Advantage in SMEs: Towards a Conceptual Framework (O. Jones).
3. Strategic Management for Small and Medium–sized Enterprises (SMEs) (A. Marsden & C. Forbes).
4. Corporate Governance for Competitive Advantage in SMEs (R. Warren).
5. Sustainability and Competitiveness: Are There Mutual Advantages for SMEs? (F. Tilley, et al.).
Section 2. Managing People.
6. Human Resource Management: Managing People in Smaller Organisations (S. Taylor, et al.).
7. Employee Share Ownership in SMEs (A. Pendleton).
8. Managing Creativity and Competitive Advantage in SMEs: Examining Creative, New Media Firms (M. Banks, et al.).
9. Innovation in SMEs: Intrapreneurs and New Routines (O. Jones ).
10. Networking Capability: The Competitive Advantage of Small Firms (D. Taylor & K. Pandza).
Section 3. Functional Management.
11. The Adoption of E–Business Technology by SMEs (P. Windrum and P. de Berranger).
12. Supply Chain Management: Improving Competitive Advantage in SMEs (A. Macpherson & A. Wilson).
13. Sustaining Viability in SMEs: Perspectives on Innovation in Financial Management (B. Sweeting, et al.).
14. Retail and Services Marketing (S. Baron).
15. Conclusion (O. Jones & F. Tilley).