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Tourism Research. 2nd Edition

  • ID: 2244331
  • Book
  • July 2010
  • John Wiley and Sons Ltd
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Tourism Research , second edition, introduces the concept of qualitative and quantitative research methodologies associated with the tourism industry. The relationship of tourism research, and its underpinnings, sources and methods, with the implications for tourism development, planning and management are discussed in the text. The text is focused on the tourism sector rather than the leisure and recreation sector. The professional role, usage and impacts of research are incorporated throughout the text to ensure students appreciate the diversity of research in the tourism industry.


  • An updated and balanced discussion between qualitative and quantitative methodologies and their associated theoretical underpinnings
  • Consideration of Indigenous and cross–cultural methodologies
  • A step–by–step approach to conducting research
  • Case studies that illustrate the procedures of research preparation, execution and reporting
  • Industry Insights′ in all chapters that illustrate the relevance and diversity of research in the tourism industry
  • International examples of research in practice.
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1.  The role of research in tourism.

2.  Theoretical paradigms underpinning tourism research.

3.  Data and empirical material sources for tourism research.

4.  The ethics of tourism research.

5.  Methodological considerations for tourism research.

6.  Qualitative methods and tourism research.

7.  Qualitative methods of empirical material interpretation/(re)construction.

8.  Quantitative methods and tourism research.

9.   Quantitative methods of data analysis.

10. Tourism research proposals and reports.

11. Conference presentations, posters and articles.

12. The future of tourism research.

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Gayle Jennings
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