What happens in the long run if I never get out of fire–fighting mode? – How do I stop finding myself in meetings that seem interminable, are pretty boring and don′t end up achieving much? – How do you define value for money? – What is knowledge management? –
How do you balance time spent delivering products and services with finding new prospects to sell to? – What is the best way of handling price objections? – What exactly do you mean by a strategy? – If the people are not up to implementing the plan do you change the plan or the people? – How do you build a team from scratch? – How do I impress upon my people the importance of protecting and improving profit margins? – When does being assertive look like being a troublemaker? – When is it right in your career to take a risk without authority? – Do you wait for promotion or chase it? – How do I define my overall aim in setting up my own business? – How do I assess if I would be capable of and enjoy starting my own business? –
How do I record the solution to a business problem for future use? – What is the impact of technology on marketing? – Why are IT projects always late and over budget? – Who do CEOs share their problems with when they do not have any peers?
Section 1 Concerning the Basics.
Section 2 Definition of Terms.
Section 3 Dealing with Customers.
Section 4 Making a Plan, and Getting a Team to Implement it.
Section 5 Keeping Count.
Section 6 Dealing with People.
Section 7 Managing your Career.
Section 8 Managing Projects.
Section 9 Managing Change.
Section 10 Starting your own Business.
Section 11 Three Useful Processes.
Section 12 Sales Management, and Getting the Most out of Salespeople.
Section 13 Some Thoughts about the Real World of Business.
Section 14 Glossary of Frequently Used Business Terms.
ANDREW BRUCE is currently the Chief Executive of SofTools Limited. SofTools has developed a leading–edge web–based platform sold under licence through strategic partners to companies such as Nokia, Centrica and Bayer. Andrew has written Strategic Thinking, Project Management, Customer First, and Do–It–Now! for the Dorling Kindersley Essential Manager series and is co–author of Creating a Market Sensitive Culture.