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Authentic Business. How to Create and Run Your Perfect Business

  • ID: 2244363
  • Book
  • January 2005
  • 176 Pages
  • John Wiley and Sons Ltd
- Authentic Business shows that it is possible to start a successful business without selling out your values. It shows that business does not have to be exploitative, greedy and devoid of meaning.
- Takes you step by step, through the 'why?' and 'how?' of starting and running your own business.
- Neil Crofts uses inspiring examples of those who have achieved their dreams on authentic lines.
- Taps into a huge, hungry market for good quality business start-up books.
Note: Product cover images may vary from those shown
1. What Makes a Business Authentic?

Purpose beyond profit.

Profound purpose.

Being socially and or environmentally positive.

Integrity between communications, actions, beliefs and values.

Respect for our cohabitants on this planet.

Being distinct and unique.

2. Starting an Authentic Business.

Identifying your purpose.

Designing a business.




3. Being an Authentic Business.

Leadership and management.


Staff and personal development.

Meeting in Open Space.

Sales and marketing.

Finance and accounting.

Exit strategies and succession planning.

4. Case Studies and Resources.

Good Energy.

Doves Farm.

Neal???s Yard Remedies.

Triodos Bank.

Happy Group.


The Authentic Partnership.


Note: Product cover images may vary from those shown
Neil Crofts
Note: Product cover images may vary from those shown