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The Rebel Sell. How The Counter Culture Became Consumer Culture. Edition No. 1

  • ID: 2244365
  • Book
  • February 2006
  • 376 Pages
  • John Wiley and Sons Ltd
An explosive rejection of the myth of the counterculture in the most provocative book since No Logo.

In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counterculture – that is, a world outside of the consumer dominated one that encompasses us – pervades everything from the anti-globalisation movement to feminism and environmentalism. And the idea that mocking the system, or trying to ‘jam’ it so it will collapse, they argue, is not only counterproductive but has helped to create the very consumer society that rad icals oppose.

In a lively blend of pop culture, history and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different.

Note: Product cover images may vary from those shown


Part I.

1 The birth of counterculture.

2 Freud goes to California.

3 Being normal.

4 I hate myself and want to buy.

5 Extreme rebellion.

Part II.

6 Uniforms and uniformity.

7 From status-seeking to coolhunting.

8 Coca-colonisation.

9 Th ank you, India.

10 Spaceship Earth.




Note: Product cover images may vary from those shown
Joseph Heath
Andrew Potter
Note: Product cover images may vary from those shown