"I was hooked . A really useful DIY manual for success"
"Practical, down–to–earth advise of great value to would–be entrepreneurs"
SIR ADRIAN CADBURY
"Recommended reading for any frustrated executive considering going it alone"
"I was completely won over"
IVOR KENNY, UNIVERSITY COLLEGE, DUBLIN
"A complete toolkit for the ambitious entrepreneur success, happiness and your first million within your grasp"
"A gem of a book a source of ideas and inspiration to any manager"
PROFESSOR RICHARD TEARE, OXFORD BROOKES UNIVERSITY
"A good easy read. I agree with everything"
PHILIP VALE, DURHAM UNIVERSITY BUSINESS SCHOOL
"That depth of understanding entrepreneurial business which can only come from doing it"
BARON PRESTOUNGRANGE, CO–FOUNDER, MCB UNIVERSITY PRESS
"Hard–wired to reality hype free and brutally honest"
"A book that, once read, you will want to have around"
To the Reader xiii
About the Authors xix
1 Everything Starts With Ideas 1
How to think creatively
2 You Can Have It If You Want It 27
How to set and achieve your goals
3 Strategy Will Get You There 97
How to implement a winning business strategy
4 Marketing Is The Key 133
How to implement a winning marketing strategy
5 Sales Skills Will Make Your Fortune 159
How to be excellent at selling
6 Everything Is Negotiable 197
How to negotiate better deals
7 We All Need Leadership 215
How to lead a winning team
8 Everything You Do Affects Sales, Costs and Profits 235
How to understand the financial implications
9 Never Use Time As An Excuse 277
How to focus on the 20% that brings in the 80%
Further Reading 295