What Self–Made Millionaires Really Think, Know and Do. A Straight–Talking Guide to Business Success and Personal Riches

  • ID: 2244369
  • Book
  • 324 Pages
  • John Wiley and Sons Ltd
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"Bubbling over with useful ideas"

THE INDEPENDENT

"I was hooked . A really useful DIY manual for success"
PERSONNEL TODAY

"Practical, down–to–earth advise of great value to would–be entrepreneurs"
SIR ADRIAN CADBURY

"Recommended reading for any frustrated executive considering going it alone"
GULF BUSINESS

"I was completely won over"
IVOR KENNY, UNIVERSITY COLLEGE, DUBLIN

"A complete toolkit for the ambitious entrepreneur success, happiness and your first million within your grasp"
THE CITIZEN

"A gem of a book a source of ideas and inspiration to any manager"
PROFESSOR RICHARD TEARE, OXFORD BROOKES UNIVERSITY

"A good easy read. I agree with everything"
PHILIP VALE, DURHAM UNIVERSITY BUSINESS SCHOOL

"That depth of understanding entrepreneurial business which can only come from doing it"
BARON PRESTOUNGRANGE, CO–FOUNDER, MCB UNIVERSITY PRESS

"Hard–wired to reality hype free and brutally honest"
BUSINESS AGE

"A book that, once read, you will want to have around"
AMBASSADOR

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Acknowledgements xi

To the Reader xiii

About the Authors xix

1 Everything Starts With Ideas 1

How to think creatively

2 You Can Have It If You Want It 27

How to set and achieve your goals

3 Strategy Will Get You There 97

How to implement a winning business strategy

4 Marketing Is The Key 133

How to implement a winning marketing strategy

5 Sales Skills Will Make Your Fortune 159

How to be excellent at selling

6 Everything Is Negotiable 197

How to negotiate better deals

7 We All Need Leadership 215

How to lead a winning team

8 Everything You Do Affects Sales, Costs and Profits 235

How to understand the financial implications

9 Never Use Time As An Excuse 277

How to focus on the 20% that brings in the 80%

Further Reading 295

Index 303

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Richard Dobbins
Barrie O. Pettman
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