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Media Literacies. A Critical Introduction. Edition No. 1

  • ID: 2245919
  • Book
  • January 2012
  • 248 Pages
  • John Wiley and Sons Ltd
Media Literacies: A Critical Introduction traces the history of media literacy and grapples with the fresh challenges posed by the convergent media of the 21st century.  The book provides a much-needed guide to what it means to be literate in today’s media-saturated environment.
  • Updates traditional models of media literacy by examining how digital media is utilized in today’s convergent culture
  • Explores the history and emergence of media education, the digitally mediated lives of today’s youth, digital literacy, and critical citizenship
  • Complete with sidebar commentary written by leading media researchers and educators spotlighting new research in the field and an annotated bibliography of key texts and resources
Note: Product cover images may vary from those shown
Preface ix

1 What is Media Literacy? 1

Media Literacy 2.000 4

Natives and Aliens 7

Media Education has a History to Draw On 9

Media Education in the Twenty-First Century 12

2 Children's Media Lives 17

Researching Young People in Mediated Environments 19

Getting Older Faster, Staying Younger Longer 20

Life Inside a Media Wonderland 23

Inequities and Parents’ Worries about Media Use 25

Media Concentration and the Big Four 28

Creating Cradle-to-Grave Consumers 30

Conclusion 33

3 Media as Public Pedagogy 35

Media as Threat 37

Media as a Form of Public Pedagogy 39

New Learning Horizons 41

Debating Dangerous Screens 43

The Merits of Television for Education 46

Children’s Learning Television 48

SIDEBAR: An Inconvenient Truth as public pedagogy 50

Public Service Announcements, Entertainment Education, and Culture Jamming 53

Bricolage 58

SIDEBAR: Pre-teen girls and popular music 60

4 Media Literacy 101 63

A Demand for New Heuristics 65

Cultural Life 67

Production 68

SIDEBAR: Moral makeovers: Reality television and the good citizen 69

Text 76

Audience 84

SIDEBAR: Children's media encounters in contemporary India: Leisure and learning 88

Cultural Life 92

SIDEBAR: The Simpsons: Not such a dumb show after all! 95

5 Media Production and Youth Agency 100

What Creative Work Adds to Media Education: Production as Praxis 101

SIDEBAR: Youth cultural production and creative economies 102

SIDEBAR: Assessing learning from practical media production at an introductory level: The role of writing 106

What does Production Mean? 110

How is Production a Form of Agency? 112

SIDEBAR: Youth as knowledge producers in community-based video in the age of AIDS 119

SIDEBAR: Youth Radio 126

6 Literacies: New and Digital 137

What does it Mean to be 'Literate' Today? 137

Expanded Literacies 139

New Literacies and New Ways of Thinking and Doing 141

Digital Literacies and ‘Top-Down’ Approaches 144

The Role of Learning Environments in Relation to Digital Literacies 146

7 Media Literacy 2.0: Contemporary Media Practices and Expanded Literacies 151

Media Literacy 2.0: The Seven Cs of Contemporary Youth Media Practices 153

SIDEBAR: Learning in Second Life 156

SIDEBAR: Immersive advertising and children’s game spaces 164

SIDEBAR: Rethinking media literacy through video game play 175

SIDEBAR: Understanding remix and digital mashup 180

SIDEBAR: YAHAnet: Youth, the Arts, HIV and AIDS network 184

Conclusion 190

8 Critical Citizenship and Media Literacy Futures 191

Thinking, Judging, and Critical Citizenship 195

Last Words 200

References 203

Index 217

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Michael Hoechsmann Lakehead University, Orillia, Canada.

Stuart R. Poyntz Simon Fraser University, Canada.
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