1. Constructing the Popular: Cultural Production and Consumption: C. Lee Harrington and Denise D. Bielby.
Part I: What is Popular?:.
2. Making Artistic Music Popular Music: The Goal of True Folk: John Blacking.
3. Batman, Deviance, and Camp: Andy Medhurst.
4. Take Me Out to the Ball Game: The Transformation of Production–Consumption.
Relations in Professional Team Sport: Kimberly S. Schimmel.
5. Art Appreciation at Caesar′s Palace: Mel McCombie.
Part II: Cultural Production/Commodification:.
6. Art as Collection Action: Howard S. Becker.
7. Commodity Lesbianism: Danae Clark.
8. Alternative to What?: Tom Frank.
9. Imagineering the Inner City?: Landscapes of Pleasure and the Commodification of Cultural Spetacle in the Postmodern City: Scott Salmon.
Part III: Taste, Reception, and Resistance: .
11. (Male) Desire and (Female) Disgust: Reading Hustler: Laura Kipnis.
12. Hang Up My Rock and Roll Shoes: The Cultural Production of Rock and Roll: Harris Friedberg.
13. Site Reading?: Globalization, Identity and the Consumption of Place in Popular Music: Minelle Mahtani and Scott Salmon.
14. Diasporic Noise: History, Hip Hop, and the Post–colonial Politics of Sound: George Lipsitz.
Part IV: Authoring Texts/Readers Reading: .
15. The Concept of Formula in the Study of Popular Literature: John G. Cawelti.
16. The Task of the Translator: An Introduction to the Translation of Baudelaire′s Tableux Parisien: Walter Benjamin.
17. Intertextuality: John Fiske.
18. On Reading Soaps: A Semiotic Primer: Robert C. Allen.
19. Don′t Have to DJ No More: Sampling and the "Autonomous" Creator: David Sanjek.
Part V: Celebrity and Fandom:.
20. The Assembly Line of Greatness: Celebrity in Twentieth–Century America: Joshua Gamson.
21. Mountains of Contradictions: Gender, Class, and Region in the Star Image of Dolly Parton: Pamela Wilson.
22. Fandom as Pathology: Joli Jenson.
23. Scottish Fans, not English Hooligans! Scots, Scottishness, and Scottish Football: Gary P. T. Finn and Richard Giulianotti.