"Moviegoing in America is an important, groundbreaking book." -- The Moving Image
"Waller assembles an impressive collection that should become a key resource in the teaching of film exhibition history." -- Screen
Introduction: A Century at the Movies: Gregory A. Waller.
Part I: Capturing an Audience, Creating a Business: 1896–1916:.
1. Introducing Cinema to the American Public: The Vitascope in the United States, 1896–7:Charles Musser.
2. From Rum Shop to Rialto: Workers and Movies: Roy Rosenzweig.
3. Cheap Amusements (1908): John Collier.
4. Some Picture Show Audiences (1911): Mary Heaton Vorse.
5. Motion-Picture Work (1911): David Hulfish.
6. Hints to Exhibitors (1908): W. Stephen Bush.
7. Handling the Visitor (1909): Moving Picture World.
8. Posteritis (1910): F. H. Richardson.
9. Swelling the Box Office Receipts (1911): George Rockhill Craw.
10. The Murder of Othello (1911): H. F. Hoffman.
11. Projection (1912): F. H. Richardson.
12. The Regulation of Motion Picture Theaters (1912): Boyd Fisher.
13. Architectural Treatment of the Moving Picture Theatre (1914): Aymar Embury II.
Part II: Palatial Palaces and Everyday Practices: 1916–1930:.
14. "You Can Have the Strand in Your Own Town": The Struggle between Urban and Small-Town Exhibition in the Picture Palace Era: Kathryn H. Fuller.
15. What the Public Wants in the Picture Theater (1925): Samuel L. Rothafel ("Roxy").
16. Theater Entrances and Lobbies (1925): E. C .A. Bullock.
17.A Description of the Capitol Theater, Chicago (1925): John Eberson.
18.Building Theatre Patronage (1927): John F. Barry and Epes W. Sargent.
19. Motion Picture Theater Management (1928): Harold B. Franklin.
20. Fashioning an Exhibition Empire: Promotion, Publicity, and the Rise of Public Theaters: Douglas Gomery.
21. Where "Movie Playing" Needs Reform (1920): K. Sherwood Boblitz.
22. Musical Presentation of Motion Pictures (1921): George W. Beynon.
23. Music (1927): John F. Barry and Epes W. Sargent.
24. Future Developments (1927): Harry M. Warner.
25. Motion Pictures as a Phase of Commercialized Amusement in Toldedo, Ohio (1919): J. J. Phelan.
26. The Motion Picture and the Upbuilding of Community Life (1920): Orrin G. Cocks.
27. Our Movie Made Children (1934): Henry James Foreman.
28. Ethnography and Exhibition: The Child Audience, the Hays Office, and Saturday Matinees: Richard deCordova.
Part III: Picture Shows and New Theaters: The 1930s and 1940s:.
29. Hillbilly Music and Will Rogers: Small-Town Picture Shows in the 1930s: Gregory A. Waller.
30. Bank Night (1936): H. O. Kusell.
31. The Management of Motion Picture Theatres (1938): Frank H. Ricketson, Jr.
32. Show Lady (1939): Carlie Beach Roney.
33. What's Playing at the Grove? (1948): Fortune.
34. Give the Movie Exhibitor a Chance! (1935): P. S. Harrison.
35. Economic Control of the Motion Picture Industry (1944): Mae D. Huettig.
36. New Theatres for the Cinema (1932): Ben Schlanger.
37. Motion Picture Theaters (1937): Ben Schlanger.
38. A New Architecture for the Movie Theater (1948): Architectural Record.
39. Psychology of the Theater (1948): Walter A. Cutter.
Part IV: Drive-In, Art House, Mulitplex: The 1950s and Beyond:.
40. Spectator and Screen: John Belton.
41. Big Boom in Outdoor Movies (1956): Frank J. Taylor.
42. Free Lances (1929): Alexander Bakshy.
43. Sure-Seaters Discover an Audience (1952): Stanley Frank.
44. Some Considerations on the Rise of the Art-Film Theater (1956): John E. Twomey.
45. Domestic Theatrical and Semi-Theatrical Distribution and Exhibition of American Independent Feature Films: A Survey in 1983: Betsy McLane.
46. The Harlem Theater: Black Film Exhibition in Austin, Texas: 1920–1973: Dan Streible.
47. The Exhibitors (1972): Stanley H. Durwood.
48. The K-Mart Audience at the Mall Movies: William Paul.
49. Modern Times (1993): Barbara Stones.
50. From Exhibition to Reception: Reflections on the Audience in Film History: Robert C. Allen.
Part V: Research and Resources:.
A Guide to Research and Resources.
Research Projects in the History of Moviegoing and Film Exhibition.