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Moviegoing in America. A Sourcebook in the History of Film Exhibition. Edition No. 1

  • ID: 2247905
  • Book
  • October 2001
  • 368 Pages
  • John Wiley and Sons Ltd
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Pairing significant research with primary documents, Moviegoing in America charts the evolution of film exhibition and reception as a function of changing patterns of American community, identity, consumption, and the fabric of everyday life.

"Moviegoing in America is an important, groundbreaking book." -- The Moving Image

"Waller assembles an impressive collection that should become a key resource in the teaching of film exhibition history." -- Screen

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List of Illustrations.


Introduction: A Century at the Movies: Gregory A. Waller.

Part I: Capturing an Audience, Creating a Business: 1896–1916:.


1. Introducing Cinema to the American Public: The Vitascope in the United States, 1896–7:Charles Musser.

2. From Rum Shop to Rialto: Workers and Movies: Roy Rosenzweig.

3. Cheap Amusements (1908): John Collier.

4. Some Picture Show Audiences (1911): Mary Heaton Vorse.

5. Motion-Picture Work (1911): David Hulfish.

6. Hints to Exhibitors (1908): W. Stephen Bush.

7. Handling the Visitor (1909): Moving Picture World.

8. Posteritis (1910): F. H. Richardson.

9. Swelling the Box Office Receipts (1911): George Rockhill Craw.

10. The Murder of Othello (1911): H. F. Hoffman.

11. Projection (1912): F. H. Richardson.

12. The Regulation of Motion Picture Theaters (1912): Boyd Fisher.

13. Architectural Treatment of the Moving Picture Theatre (1914): Aymar Embury II.

Part II: Palatial Palaces and Everyday Practices: 1916–1930:.


14. "You Can Have the Strand in Your Own Town": The Struggle between Urban and Small-Town Exhibition in the Picture Palace Era: Kathryn H. Fuller.

15. What the Public Wants in the Picture Theater (1925): Samuel L. Rothafel ("Roxy").

16. Theater Entrances and Lobbies (1925): E. C .A. Bullock.

17.A Description of the Capitol Theater, Chicago (1925): John Eberson.

18.Building Theatre Patronage (1927): John F. Barry and Epes W. Sargent.

19. Motion Picture Theater Management (1928): Harold B. Franklin.

20. Fashioning an Exhibition Empire: Promotion, Publicity, and the Rise of Public Theaters: Douglas Gomery.

21. Where "Movie Playing" Needs Reform (1920): K. Sherwood Boblitz.

22. Musical Presentation of Motion Pictures (1921): George W. Beynon.

23. Music (1927): John F. Barry and Epes W. Sargent.

24. Future Developments (1927): Harry M. Warner.

25. Motion Pictures as a Phase of Commercialized Amusement in Toldedo, Ohio (1919): J. J. Phelan.

26. The Motion Picture and the Upbuilding of Community Life (1920): Orrin G. Cocks.

27. Our Movie Made Children (1934): Henry James Foreman.

28. Ethnography and Exhibition: The Child Audience, the Hays Office, and Saturday Matinees: Richard deCordova.

Part III: Picture Shows and New Theaters: The 1930s and 1940s:.


29. Hillbilly Music and Will Rogers: Small-Town Picture Shows in the 1930s: Gregory A. Waller.

30. Bank Night (1936): H. O. Kusell.

31. The Management of Motion Picture Theatres (1938): Frank H. Ricketson, Jr.

32. Show Lady (1939): Carlie Beach Roney.

33. What's Playing at the Grove? (1948): Fortune.

34. Give the Movie Exhibitor a Chance! (1935): P. S. Harrison.

35. Economic Control of the Motion Picture Industry (1944): Mae D. Huettig.

36. New Theatres for the Cinema (1932): Ben Schlanger.

37. Motion Picture Theaters (1937): Ben Schlanger.

38. A New Architecture for the Movie Theater (1948): Architectural Record.

39. Psychology of the Theater (1948): Walter A. Cutter.

Part IV: Drive-In, Art House, Mulitplex: The 1950s and Beyond:.


40. Spectator and Screen: John Belton.

41. Big Boom in Outdoor Movies (1956): Frank J. Taylor.

42. Free Lances (1929): Alexander Bakshy.

43. Sure-Seaters Discover an Audience (1952): Stanley Frank.

44. Some Considerations on the Rise of the Art-Film Theater (1956): John E. Twomey.

45. Domestic Theatrical and Semi-Theatrical Distribution and Exhibition of American Independent Feature Films: A Survey in 1983: Betsy McLane.

46. The Harlem Theater: Black Film Exhibition in Austin, Texas: 1920–1973: Dan Streible.

47. The Exhibitors (1972): Stanley H. Durwood.

48. The K-Mart Audience at the Mall Movies: William Paul.

49. Modern Times (1993): Barbara Stones.

50. From Exhibition to Reception: Reflections on the Audience in Film History: Robert C. Allen.

Part V: Research and Resources:.

A Guide to Research and Resources.

Research Projects in the History of Moviegoing and Film Exhibition.



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Gregory A. Waller University of Kentucky.
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