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Group Consensus and Minority Influence. Implications for Innovation

  • ID: 2248774
  • Book
  • April 2001
  • 342 Pages
  • John Wiley and Sons Ltd
Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.

Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.

Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.

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Notes on Contibutors.


1. Group Consensus and Minority Influence: Introduction and Overview. (Nanne K. De Vries and Carsten K.W. De Dreu).

2. Afterthoughts on Afterimages: A Review of the Afterimage Paradigm in Majority and Minority Influence Research. (Robin Martin and Miles Hewstone).

3. Mere Consensus Effects in Minority and Majority Influence. (Hans–Peter Erb and Gerd Bohner).

4. Mediators of Minority Social Influence: Cognitive Processing Mechanisms Revealed Through a Persuasion Paradigm. (Gordon B. Moskowitz and Shelly Chaiken).

5. Majority and Minority Influence: A Single Process Self–Categorization Analysis. (Barbara David and John C. Turner).

6. Social Influence, Social Identity, and In–group Leniency. (William D. Crano).

7. Self–Persuasion: An Alternative Paradigm for Investigating Majority and Minority Influence. (Ernestine Gordijn, Nanne K. De Vries and Tom Postmes).

8. Conflicts and Social Influences in Hypothesis Testing. (Fabrizio Butera and Gabriel Mugny).

9. The Impact of Shared Representations on Minority Influence in Freely Interacting Groups. (Christine M. Smith, R. Scott Tindale and Elizabeth M. Anderson).

10. Is it What One Says or How One Says it? Style vs. Substance from an SDS Perspective. (Norbert L. Kerr).

11. Minority Influence in Political Decision Making Groups. (John M. Levine and Juliet Kaar).

12. Minority Influence in Organizations: Its Origins and Implications for Learning and Group performance. (Carsten K.W. De Dreu and Bianca Beersma).

13. Culture and Minority Influence: Effects on Persuasion and Originality. (Yee Ng and Linn Van Dyne).

Author Index.

Subject Index.

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Carsten K. W. De Dreu
Nanne K. De Vries
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