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Critical Media Studies. An Introduction

  • ID: 2249011
  • Book
  • August 2009
  • 336 Pages
  • John Wiley and Sons Ltd
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Critical Media Studies: An Introduction is a comprehensive survey of critical perspectives for understanding and assessing the personal and social functions of media. Written in an accessible and engaging style, each of the book s eleven chapters covers media analysis from a different point of view, organized according to its emphasis on media industries, messages, and audiences. Rather than treating any single approach to media as the correct one,
Critical Media Studies illustrates that different perspectives yield different insights, and encourages critics to develop facility with multiple perspectives. The book combines the best of well–tested theory with cutting–edge scholarship on the media.
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A Shout Out!

1. Introducing Critical Media Studies.

Part I: Media Industries: Marxist, Organizational, and Pragmatic Perspectives.

2. Marxist Analysis.

3. Organizational Analysis.

4. Pragmatic Analysis.

Part II:Media Messages: Rhetorical, Cultural, Psychoanalytic, Feminist, and Queer Perspectives.

5. Rhetorical Analysis.

6. Cultural Analysis.

7. Psychoanalytic Analysis.

8. Feminist Analysis.

9. Queer Analysis.

Part III:Media Audiences: Reception, Erotic, and Ecological Perspectives.

10. Reception Analysis.

11. Erotic Analysis.

12. Ecological Analysis.

13. Conclusion: the Partial Pachyderm.



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Brian L. Ott
Robert L. Mack
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