Drawing on a wide range of studies, and using contemporary illustrations from the media and popular culture, the author examines the rise of consumer culture and the changing relations between the production and consumption of cultural goods. She argues that consumer culture has become increasingly stylized and now provides an important context for everyday creativity.
The author explores the way an individual s position in social groups structured by class, gender, race and age affects the nature of his or her participation in consumer culture. She also argues that this has contributed to changes in the way in which individuals belong to these social groups. The powerful role consumption plays in our lives is thus revealed as consumer culture is seen to provide new ways of creating social and political identities.
Chapter 1 Material Culture and Consumer Culture
Chapter 2 Exchanging things: the economy and culture
Chapter 3 Objects, subjects and signs
Chapter 4 Capital, class and consumer culture
Chapter 5 Circuits of culture: gender, race and reflexivity
Chapter 6 Brands: markets, media and movement
Chapter 7 Consuming ethics, or What goes around, comes around
Chapter 8 Consumer Culture, Identity and Politics: when are you (not) a consumer?