Although the media landscape is undergoing rapid change, key elements remain the same, and The News & Public Opinion emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life.
Chapter 1. What Is Public Opinion?
PART ONE: THE NEWS MEDIA
Chapter 2. A Changing Communication Environment
Chapter 3. Reporting the News
Chapter 4. Trust in the News
PART TWO: SETTING THE CIVIC STAGE
Chapter 5. The Audiences for News
Chapter 6. Focusing Public Attention
Chapter 7. Learning from the News
Chapter 8. Forming Opinions
Chapter 9. Tone of the News
Chapter 10. Political Behavior
Chapter 11. What Citizens Bring to the News
Chapter 12. News Influence on Civic Life
PART THREE: COMING TO JUDGMENT
Chapter 13. Assessing the Role of News in Civic Life
William Benoit, Ohio University
"Unquestionably, The News and Public Opinion would be my first choice if asked to recommend a single book about the interface between news stories and the public′s political views. This brief study is amazingly comprehensive in its range of topics and depth of analysis. The clear, smooth prose makes it a joy to read."
Doris Graber, University of Illinois at Chicago
"This concise and readable volume by one of the founders of media agenda–setting research and his noted colleagues reviews an impressive amount of research on today′s changing communication environment and its influence on public opinion, knowledge, and political participation. As such, it will be valuable and accessible to all interested in these subjects for years to come!"
David Weaver, Indiana University–Bloomington