Joke Hermes tackles a variety of media forms and texts, including sports, detective fiction and police series, and children s television and games. This is a fascinating and illuminating study of popular culture and its audience.
Introduction Popular culture/cultural citizenship.
1 Ethnicity, football and the nation.
2 Negotiating global popular culture.
3 Conservative feminism and the detective novel.
4 Masculinity and the merits of textual analysis as part of an audience study.
5 Critical viewership.
6 Children and media.
7 Popular culture: a modern and a postmodern genealogy.