- Includes such contemporary issues as the rewriting of masculinity after the success of feminism, and the layers of meaning in semi-public and private talk of multiculturalism and ethnicity
- Traces its topics across a variety of media forms and texts, including sports; detective fiction and police series; and children’s television and games
- Clearly and accessibly written for the student, scholar, and general reader.
Introduction Popular culture/cultural citizenship.
1 Ethnicity, football and the nation.
2 Negotiating global popular culture.
3 Conservative feminism and the detective novel.
4 Masculinity and the merits of textual analysis as part of an audience study.
5 Critical viewership.
6 Children and media.
7 Popular culture: a modern and a postmodern genealogy.